and experiences, and public relations -- Managing digital communications: online, social media, and

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

Public relations.

drum -- Film : the seventh art -- Television : the zoo -- Public relations : spin cycle -- pt. 3. Media

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

-- Human resources -- Municipal associations and related institutions -- Public relations and information

planning -- Chapter 5. Personal selling -- Chapter 6. Public relations and word-of-mouth management

-- Internal Communications -- Investor Relations -- Government Relations -- Crisis Management -- Conclusion

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

other Promotions -- PART 5 OTHER IMC Tools. 21 Public Relations, Word-of-Mouth Influence, and

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of