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1. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
. Designing Pricing Strategies and Programs.
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2. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
Books
Publication Date 
1996
Excerpt: 
-- Pricing objectives and policies -- Price setting in the business world -- Developing innovative marketing
Available: Copies:
3. 
Cover image for Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1995
Excerpt: 
communication plan: 2 The sales plan -- 9. The pricing plan -- 10. The distribution plan -- 11. Marketing
Available: Copies:
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Kotler, Philip.
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Armstrong, Gary (Gary M.)
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Cant, M. C. (Michael Colin), 1957- editor.
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Cateora, Philip R.
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Graham, John L.
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Marketing.
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Marketing -- Management.
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Export marketing.
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Hospitality industry -- Marketing.
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International business enterprises.
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