-- Place ('distribution') -- Pricing -- Promotion -- Putting the pieces together in a marketing plan.

-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic

Pricing decisions -- Ch. 10 Integrated marketing -- Ch. 11 The planning, implementation and control of the

expansion -- Product and brand management -- Services marketing -- Global pricing strategies -- Logistics

managing products -- Internal marketing -- Building customer loyalty through quality -- Pricing products

chains / Customer relationship management capabilities in a supply chain context / The impact of pricing

. 9. Permission Marketing -- Ch. 10. Pricing and Distributing Digital Products -- Ch. 11. Online

. Customer service, product, and distribution strategies -- 16. Pricing and credit strategies -- 17

. Cost information and pricing -- 11. Working capital management -- 12. Investment decision making

. Pricing Strategies for Services -- ch. 9. Promotion and Education -- ch. 10. Service Positioning and

-- Pricing objectives and policies -- Price setting in the business world -- Implementing and controlling

-- Pricing -- Controlling and Evaluating the Plan -- Marketing Management, Evaluation, and Control.