65 Results Found
000000000000IIE
by
Yopp, Jan Johnson.
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005425.html
Format:
Books
Publication Date
2007
Excerpt:
, public relations, and advertising) and illuminates the differences and similarities in writing styles
2.
by
Branston, Gill.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005027571.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0704/2005027571-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0704/2005027571-d.html
Format:
Books
Publication Date
2006
Excerpt:
. Audiences -- Case study : selling audiences -- 9. Advertising and branding -- Case study : celebrity
3.
by
Gettins, Dominic.
Books24x7 http://www.books24x7.com/marc.asp?bookid=18789
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=258572
Ebook Library http://www.SLQ.eblib.com.au/patron/FullRecord.aspx?p=258572
ebrary http://site.ebrary.com/id/10137812
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=157220
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=258572
Ebook Library http://www.SLQ.eblib.com.au/patron/FullRecord.aspx?p=258572
ebrary http://site.ebrary.com/id/10137812
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=157220
Format:
Electronic Resources
Publication Date
2006
Excerpt:
BUSINESS & ECONOMICS -- Advertising & Promotion.
4.
by
Strauss, Steven D., 1958-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0420/2004016912.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0616/2004016912-d.html
Format:
Books
Publication Date
2005
Excerpt:
-- Legal ease II -- Successful advertising strategies -- Marketing muscle -- Your web presence -- Exodus
5.
by
Lindström, Martin, 1970-
Format:
Books
Publication Date
2005
Excerpt:
Advertising -- Psychological aspects.
by
Baines, Paul, 1973-
Table of contents http://catdir.loc.gov/catdir/toc/els041/2003064167.html
Format:
Books
Publication Date
2004
Excerpt:
relations -- Crisis management -- Sponsorship -- Corporate image, identity and advertising -- Public
7.
by
Chipp, Kerry.
Format:
Books
Publication Date
2004
Excerpt:
-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic
8.
by
Hutt, Michael D.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
Format:
Books
Publication Date
2004
Excerpt:
strategy for business markets. -- 16. Business marketing communications: advertising and sales promotion
9.
by
Botha, J. A. R. (Johan Abraham Reinart), 1953-
Format:
Books
Publication Date
2004
Excerpt:
Internet advertising.
10.
by
Hofacker, Charles F.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00036498.html
Cover http://swbplus.bsz-bw.de/bsz08739104xcov.htm
Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/wiley035/00036498.html
Cover http://swbplus.bsz-bw.de/bsz08739104xcov.htm
Format:
Books
Publication Date
2001
Excerpt:
-- Some Rules to Keep in Mind -- Web Site Copy -- Advertising Banners -- The Hosting Page -- The Ad Banner
11.
by
Bickerton, Pauline.
Format:
Books
Publication Date
2000
Excerpt:
Internet advertising.
12.
by
Strydom, J. W. (Johan Wilhelm), 1952-
Format:
Books
Publication Date
2000
Excerpt:
communication through advertising ; Elements of marketing communication ; Pricing decisions ; Marketing planning
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