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by 
Steinberg, Sheila.
Format: 
Books
Publication Date 
2015
Excerpt: 
communication / So you want to work in the field of communication? -- Some specialisation areas in communication
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50. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
you'll see how good advertising is the result of hard work and careful planning. The comprehensive
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by 
Langford, Michael, 1933- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Moving image and photography -- Finishing and presenting work.
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52. 
Cover image for Understanding your users : a practical guide to user research methods
by 
Courage, Catherine, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
providing insight into how users work and what they need to be successful at their tasks. You'll find case
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53. 
Cover image for Think like an artist : ... and lead a more creative, productive life
by 
Gompertz, Will.
Format: 
Books
Publication Date 
2015
Excerpt: 
asset. Even Van Gogh said: 'It is absolutely my duty to try to make money by my work.' Master your tools
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54. 
Cover image for Research methodology : a step-by-step guide for beginners
by 
Kumar, Ranjit, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Sampling -- Analysis of data -- Structure of the report -- Problems and limitations -- Appendix -- Work
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55. 
Cover image for Fabric for fashion : the complete guide : natural and man-made fibers
by 
Hallett, Clive.
Format: 
Books
Publication Date 
2014
Excerpt: 
fabrics work, move, feel and look. The most successful fashion designers are those who understand their
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by 
Horberry, Roger.
Format: 
Books
Publication Date 
2014
Excerpt: 
examples that put our ideas to work -- What you need to succeed: the seven habits of highly successful
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57. 
Cover image for Contemporary management principles
by 
Brevis, Tersia, 1967-
Format: 
Books
Publication Date 
2014
Excerpt: 
organisations -- Work groups and teams -- Principles of leading -- Workforce motivation -- pt. VI. Controlling
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58. 
Cover image for Research methodology : business and management contexts
by 
Bryman, Alan, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
groups -- 12. Field work: Ethnography and observation -- 13. Gathering data for secondary analysis -- 14
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by 
Luhrmann, Baz, interviewee.
Format: 
Books
Publication Date 
2014
Excerpt: 
by some, loathed by others, his work is underscored by what has been described as "an aesthetic of
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60. 
Cover image for Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Uncovering insights: the basis for effective creative work -- Inclusion: reaching out to an ever
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