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49. 
Cover image for Consumer Behaviour 5th
Consumer Behaviour 5th
Consumer Behaviour 5th
by 
Roberts-Lombard, Mornay
Format: 
Books
Publication Date 
2022
Excerpt: 
2
Available: Copies:
50. 
Cover image for Successful project management in South Africa
Successful project management in South Africa
by 
Gido, Jack, 1945- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
2
Available: Copies:
51. 
Cover image for Research for designers : a guide to methods and practice
Research for designers : a guide to methods and practice
by 
Muratovski, Gjoko, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
edition -- Preface to the second edition with Don Norman -- Acknowledgements -- 1. Introduction -- 2
Available: Copies:
52. 
Cover image for Digital marketing
Digital marketing
by 
Chaffey, Dave 1963- VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
2
Available: Copies:
53. 
Cover image for Experiential Marketing : integrated theory & strategic application.
Experiential Marketing : integrated theory & strategic application.
by 
Leahy, Rose. Fenton, Pio. Barry, Holly
Format: 
Books
Publication Date 
2022
Excerpt: 
2
Available: Copies:
54. 
Cover image for Strategic corporate social responsibility : a holistic approach to responsible and sustainable business
Strategic corporate social responsibility : a holistic approach to responsible and sustainable business
by 
Haski-Leventhal, Debbie, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
2
Available: Copies:
55. 
Cover image for ADVERTISING AND INTEGRATED BRAND PROMOTION.
ADVERTISING AND INTEGRATED BRAND PROMOTION.
by 
SCHEINBAUM, ANGELINE CLOSE.
Format: 
Books
Publication Date 
2022
Excerpt: 
1.Advertising and integrated Brand promotion in Business and Society-- 2.Analyzing the environment
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56. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
2
Available: Copies:
57. 
Cover image for Make your brand matter : experience-driven solutions to capture customers and keep them loyal
Make your brand matter : experience-driven solutions to capture customers and keep them loyal
Make your brand matter : experience-driven solutions to capture customers and keep them loyal
by 
Soechtig, Steven G., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
"Historically, consumer and B2B companies have made significant investments in defining and
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58. 
Cover image for Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
by 
Rowles, Daniel, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
2
Available: Copies:
60. 
Cover image for Contemporary strategy analysis
Contemporary strategy analysis
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
account of in their strategic decision-making ( Chapters 2 and 14). A more integrated and focused approach
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