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49. 
Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by 
Barry, Pete (Pete S.)
Format: 
Books
Publication Date 
2012
Excerpt: 
Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and
Available: Copies:
50. 
Cover image for Applied strategic marketing
Applied strategic marketing
Applied strategic marketing
by 
Jooste, C. J. (Christiaan Johannes), 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
customer equity -- pt. 3. Strategy implementation and marketing metrics. Strategy implementation and
Available: Copies:
51. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.
Available: Copies:
52. 
Cover image for Corporate responsibility
Corporate responsibility
by 
Blowfield, Mick.
Format: 
Books
Publication Date 
2011
Excerpt: 
management -- Structuring the corporate responsibility function -- Corporate responsibility as strategy
Available: Copies:
53. 
Cover image for The elements of user experience : user-centered design for the Web and beyond
The elements of user experience : user-centered design for the Web and beyond
The elements of user experience : user-centered design for the Web and beyond
by 
Garrett, Jesse James, author, illustrator.
Format: 
Regular print
Publication Date 
2011
Excerpt: 
User experience and why it matters -- Meet the elements -- The strategy plane: product objectives
Available: Copies:
54. 
Cover image for Management principles : a contemporary edition for Africa.
Management principles : a contemporary edition for Africa.
by 
Ngambi, Hellicy Chakosamoto.
Format: 
Books
Publication Date 
2011
Excerpt: 
ethical issues in management, corporate governance, strategy maps, the resource-based view of an
Available: Copies:
55. 
Cover image for Strategic information systems management
Strategic information systems management
by 
Grant, Kevin, 1968-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
Applications -- Introduction -- Context for disruptive technologies and applications -- Strategy of disruption
Available: Copies:
56. 
Cover image for Introduction to business management
Introduction to business management
by 
Du Toit, G. S. (Gawie S.), editor.
Format: 
Books
Publication Date 
2010
Excerpt: 
and management -- pt 3. The functional areas of a business -- pt 4. Business strategy and decision-making.
Available: Copies:
57. 
Cover image for Strategic management : developing sustainability in Southern Africa
Strategic management : developing sustainability in Southern Africa
by 
Louw, Lynette.
Format: 
Books
Publication Date 
2010
Excerpt: 
environment -- Analysing the internal environment -- Business level strategy -- Strategic innovation
Available: Copies:
58. 
Cover image for Business marketing management : B2B
Business marketing management : B2B
by 
Hutt, Michael D.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
. III Assessing market opportunities -- pt. IV Formulating business marketing strategy -- pt. V
Available: Copies:
59. 
Cover image for Marketing communications : a brand narrative approach
Marketing communications : a brand narrative approach
by 
Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
target audiences -- Effects and objectives -- Strategy and planning -- Strategic positioning -- Tactics
Available: Copies:
60. 
Cover image for Business model generation : a handbook for visionaries, game changers, and challengers
Business model generation : a handbook for visionaries, game changers, and challengers
by 
Osterwalder, Alexander, author.
Titelbild http://swbplus.bsz-bw.de/bsz322316979cov.htm
Format: 
Books
Publication Date 
2010
Excerpt: 
strategy -- Managing multiple business models -- Business model design process.
Available: Copies:
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