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Print
by 
Bateson, John E. G.
Format: 
Books
Publication Date 
2011
Excerpt: 
Services marketing. Bateson, John E. G.
Available: Copies:
14. 
Cover image for A guide to service desk concepts
by 
Knapp, Donna.
Format: 
Books
Publication Date 
2010
Excerpt: 
Computer industry -- Customer services -- Management.
Available: Copies:
15. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
Food service -- Marketing.
Available: Copies:
16. 
Cover image for Marketing 3.0 : from products to customers to the human spirit
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing 3.0 : from products to customers to the human spirit / Kotler, Philip.
Available: Copies:
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
, services and brands : building customer value -- New-product development and product life-cycle strategies
Available: Copies:
18. 
Cover image for Empowered : unleash your employees, energize your customers, and transform your business
by 
Bernoff, Josh.
Format: 
Books
Publication Date 
2010
Excerpt: 
Customer services -- Technological innovations.
Available: Copies:
19. 
Cover image for Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers
by 
Cakim, Idil Miriam, 1974-
Format: 
Books
Publication Date 
2010
Excerpt: 
, and draw customers / Cakim, Idil Miriam, 1974-
Available: Copies:
20. 
Cover image for Effective customer care
by 
Wellington, Patricia.
Format: 
Books
Publication Date 
2010
Excerpt: 
Customer services -- Case studies.
Available: Copies:
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2009
Excerpt: 
customers -- Creating customer value, satisfation, and loyalty -- Analyzing consumer & business markets
Available: Copies:
by 
Boshoff, Christo.
Format: 
Books
Publication Date 
2009
Excerpt: 
Customer services -- South Africa -- Marketing.
Available: Copies:
23. 
Cover image for Services marketing : text and cases.
by 
Baron, Steve (J. Steve)
Format: 
Books
Publication Date 
2009
Excerpt: 
Services marketing : text and cases. Baron, Steve (J. Steve)
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24. 
Cover image for Sourcing and supply chain management
by 
Handfield, Robert B.
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Purchasing services -- Supply chain information and e-systems -- Sourcing and supply performance measurement
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