An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Town

Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of branding

We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Town

An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaign

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

Fashion branding and social media : the impact of social media on branding in the fashion industry

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media

Social media and best practice : the consumer-brand relationship

Social media explained : untangling the world's most misunderstood business trend

The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinion

Silence as a crisis communications strategy on social media