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49.

Cover image for Fundamentals of copy & layout

Fundamentals of copy & layout

Fundamentals of copy & layout

by

Book, Albert C.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96036297.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96036297.html

Format:

Books

Publication Date

1997

Excerpt:

Publicité -- Mise en pages et typographie.

Available: Copies:

50.

Cover image for International advertising : communicating across cultures

International advertising : communicating across cultures

International advertising : communicating across cultures

by

Mueller, Barbara, 1958-

Format:

Books

Publication Date

1996

Excerpt:

Publicité internationale.

Available: Copies:

51.

Cover image for A smile in the mind : witty thinking in graphic design

A smile in the mind : witty thinking in graphic design

A smile in the mind : witty thinking in graphic design

by

McAlhone, Beryl (Design writer)

Format:

Books

Publication Date

1996

Excerpt:

Humour dans la publicité

Available: Copies:

52.

Cover image for The sponsored life : ads, TV, and American culture

The sponsored life : ads, TV, and American culture

by

Savan, Leslie.

Format:

Books

Publication Date

1994

Excerpt:

publicité (commerce) -- télévision -- vie culturelle -- Etats-Unis -- 20e s. (fin)

Available: Copies:

53.

Cover image for Marketing the school

Marketing the school

Marketing the school

by

Marland, Michael.

Format:

Books

Publication Date

1991

Excerpt:

School publicity.

Available: Copies:

54.

Managing brand equity : capitalizing on the value of a brand name

Managing brand equity : capitalizing on the value of a brand name

by

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html

Format:

Books

Publication Date

1991

Excerpt:

Positionnement (Publicité)

Available: Copies:

55.

Cover image for Public communication campaigns

Public communication campaigns

Public communication campaigns

by

Atkin, Charles K.

Format:

Books

Publication Date

1989

Excerpt:

Government publicity -- United States.

Available: Copies:

56.

Cover image for Public relations in action

Public relations in action

Public relations in action

by

Reilly, Robert T.

Format:

Books

Publication Date

1987

Excerpt:

Publicity.

Available: Copies:

57.

Cover image for The creative advertising of France : no. 2

The creative advertising of France : no. 2

The creative advertising of France : no. 2

by

Cabinet STRATEGIES! (Cameroon)

Format:

Books

Publication Date

1986

Excerpt:

Publicité -- France -- Campagnes -- Ouvrages illustrés.

Available: Copies:

58.

Cover image for Blueprint for public relations,

Blueprint for public relations,

Blueprint for public relations,

by

Plackard, Dwight Hillis.

Format:

Books

Publication Date

1947

Excerpt:

Publicity.

Available: Copies:

59.

Cover image for Social Media Marketing: Integrated marketing communications, peronal selling, public realtions, publicity, direct marketing

Social Media Marketing: Integrated marketing communications, peronal selling, public realtions, publicity, direct marketing

Social Media Marketing: Integrated marketing communications, peronal selling, public realtions, publicity, direct marketing

Format:

Books

Excerpt:

, publicity, direct marketing

Available: Copies:

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Atkin, Charles K.

(2)

Baverstock, Alison.

(2)

Hayes, Darrell C.

(2)

Hendrix, Jerry A.

(2)

Rice, Ronald E.

(2)

Smith, Ronald D., 1948-

(2)

Aaker, David A.

(1)

Acuff, Dan S., 1942-

(1)

Aitchison, Jim.

(1)

Alberro, Alexander.

(1)

(1)

Arens, William F.

(1)

Aronson, Merry.

(1)

Berger, Warren.

(1)

Blackmon, Clifton, joint author.

(1)

Blakely, Robin.

(1)

Bond, Jonathan, 1957-

(1)

Book, Albert C.

(1)

Brierley, Sean, 1966-

(1)

Brott, Armin A.

(1)

Byrne, Judith, 1945-

(1)

Byrne, Judith, 1945- How to talk to the media.

(1)

Cabinet STRATEGIES! (Cameroon)

(1)

(1)

(1)

Cooper, Meryl Weinsaft.

(1)

(1)

(1)

Dru, Jean-Marie.

(1)

Du Plessis, Erik.

(1)

(1)

Felton, George, 1947-

(1)

Frishman, Rick, 1954-

(1)

(1)

Hajer, Maarten A.

(1)

Heimann, Jim, 1948-

(1)

(1)

Johnson, Michael, 1964-

(1)

Kirshenbaum, Richard, 1961-

(1)

Kleiman, Jessica.

(1)

Kohl, Susan, 1959-

(1)

Kumar, Pallavi D.

(1)

(1)

Levine, Michael, 1954-

(1)

Levinson, Jay Conrad.

(1)

(1)

Lucas, Gavin, 1975-

(1)

Macklin, M. Carole.

(1)

Marland, Michael.

(1)

Mathis, Mark, 1961-

(1)

McAlhone, Beryl (Design writer)

(1)

McNair, Brian, 1959-

(1)

Messaris, Paul.

(1)

Millward Brown (Firm)

(1)

Moffitt, Mary Anne, 1944-

(1)

Mueller, Barbara, 1958-

(1)

Plackard, Dwight Hillis.

(1)

Reiher, Robert H.

(1)

Reilly, Robert T.

(1)

(1)

(1)

(1)

Rowson, Pauline.

(1)

(1)

(1)

(1)

Schick, C. Dennis.

(1)

Seitel, Fraser P.

(1)

Shimp, Terence A.

(1)

(1)

Stanyer, James.

(1)

(1)

(1)

Tungate, Mark, 1967-

(1)

Withers, Laurence K.

(1)

(1)

Format

(58)

Electronic Resources

(1)

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Non-Fiction Books

Prescribed Books

Recommended Books

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Subject

(21)

(15)

(13)

Public relations.

(11)

(11)

(7)

(7)

(6)

(6)

(5)

Art publicitaire.

(4)

Commercial art.

(4)

Advertising campaigns.

(3)

Campagnes publicitaires -- Cas, Études de.

(3)

Public relations -- Authorship.

(3)

Advertising -- Handbooks, manuals, etc.

(2)

Advertising -- Psychological aspects.

(2)

Advertising and children.

(2)

Art and industry.

(2)

Art et industrie.

(2)

Communicatiemiddelen.

(2)

Communication en marketing.

(2)

Communication in politics.

(2)

Communication visuelle.

(2)

Corporate image.

(2)

Grafische vormgeving.

(2)

Handbooks and manuals.

(2)

(2)

(2)

(2)

Public relations -- United States -- Case studies.

(2)

Publicity -- Case studies.

(2)

Publicité -- Aspect psychologique.

(2)

Publicité -- Ouvrages illustrés.

(2)

Relations publiques.

(2)

(2)

(2)

(1)

(1)

Advertising -- Fashion.

(1)

Advertising -- France.

(1)

Advertising -- History.

(1)

Advertising -- Pictorial works.

(1)

Advertising -- Psychological aspects

(1)

Advertising -- Research.

(1)

Advertising -- United States -- History -- 20th century.

(1)

Advertising -- United States.

(1)

Advertising agencies -- United States.

(1)

Advertising agencies.

(1)

Advertising and children -- United States.

(1)

Advertising campaigns -- United States.

(1)

Advertising copy.

(1)

Advertising layout and typography.

(1)

Advertising media planning.

(1)

Advertising photography -- Social aspects.

(1)

Advocacy advertising.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Agences de publicité -- États-Unis.

(1)

(1)

Années soixante (Vingtième siècle)

(1)

Art -- Marketing.

(1)

Aspects psychologiques.

(1)

(1)

BIens incorporels -- Evaluation -- Etats-Unis.

(1)

Bedrijfsbeleid.

(1)

Beeldcommunicatie.

(1)

Biens incorporels -- États-Unis -- Gestion.

(1)

(1)

(1)

Brand name products -- Valuation -- Management.

(1)

Brand name products -- Valuation -- United States -- Management.

(1)

Brand name products Valuation Management United States

(1)

Brand name products.

(1)

Branding (Marketing)

(1)

Business communication.

(1)

Campagnes publicitaires -- États-Unis.

(1)

Campagnes publicitaires.

(1)

(1)

Career development.

(1)

Changement organisationnel -- Gestion -- Cas, Études de.

(1)

Child consumers -- United States.

(1)

Child consumers.

(1)

(1)

Commercial art -- Social aspects.

(1)

Commercial art -- Themes, motives.

(1)

Commercial art -- United States -- 20th century.

(1)

(1)

Communication dans l'entreprise.

(1)

Communication de masse.

(1)

Communication en design.

(1)

Communication en marketing international.

(1)

Communication in design.

(1)

Communication in marketing.

(1)

Communication in politics -- Cross-cultural studies.

(1)

Communication in public administration.

(1)

Communication interculturelle.

(1)

Communication politique.

(1)

Communiqués de presse.

(1)

Conceptual art -- United States.

(1)

Corporations -- Public relations.

(1)

Creative ability in business.

(1)

(1)

Créativité dans les affaires.

(1)

Design -- Falzen -- Display <Marketing> -- Beispielsammlung.

(1)

Direct marketing.

(1)

Display <Marketing> -- Falzen -- Design -- Beispielsammlung.

(1)

Display of merchandise.

(1)

(1)

(1)

Enfants consommateurs -- États-Unis.

(1)

Entreprises -- Image.

(1)

Entreprises -- Réorganisation.

(1)

Etudes de marché.

(1)

Export marketing.

(1)

Expression écrite.

(1)

Falzen -- Design -- Display <Marketing> -- Beispielsammlung.

(1)

Fashion merchandising.

(1)

Fernsehsendung.

(1)

(1)

Gebrauchsgraphik.

(1)

Government publicity -- Public opinion.

(1)

Government publicity -- United States.

(1)

Graphic design (Typography)

(1)

(1)

Human information processing -- Research.

(1)

Humor (grappigheden)

(1)

Humour dans la publicité

(1)

Humour par l'image.

(1)

Industrial publicity.

(1)

Information, Traitement de l', chez l'homme - Recherche.

(1)

Information, Traitement de l', chez l'homme -- Recherche.

(1)

Intangible -- Valuation -- United States -- Management.

(1)

Intangible property -- Valuation -- Management.

(1)

Intangible property -- Valuation -- United States -- Management.

(1)

Intangible property Valuation Management United States

(1)

Integriertes Management.

(1)

Intercultural communication.

(1)

Internationale marketing.

(1)

Internationales Marketing.

(1)

Internet in public relations.

(1)

Internet in publicity.

(1)

Internet marketing.

(1)

(1)

Interviewing in mass media.

(1)

(1)

(1)

(1)

(1)

(1)

Legitimacy of governments.

(1)

Lettres d'informations.

(1)

Logotypes -- Gestion.

(1)

Marketing -- Guides, manuels, etc.

(1)

Marketing -- organization & administration.

(1)

Marketing direct.

(1)

(1)

Marques commerciales.

(1)

Marques de commerce -- États-Unis -- Gestion.

(1)

Mass media -- Political aspects.

(1)

Mass media -- Social aspects -- United States.

(1)

Mass media -- Social aspects.

(1)

Mass media and business -- South Africa.

(1)

(1)

(1)

Message publicitaire.

(1)

(1)

Médias -- Aspect social.

(1)

(1)

Nineteen sixties.

(1)

Packaging -- Design.

(1)

Paper containers -- Handbooks, manuals, etc.

(1)

Paper containers.

(1)

Paper folding (Graphic design)

(1)

Paper folding (Graphic design) -- Handbooks, manuals, etc.

(1)

(1)

Pictorial works.

(1)

(1)

Political planning.

(1)

(1)

Politik och massmedia.

(1)

Politische Kommunikation.

(1)

Positionnement (Publicité)

(1)

Press and politics.

(1)

Press releases.

(1)

Privacy, Right of -- Political aspects.

(1)

Privacy, Right of.

(1)

Product Line Management -- economics.

(1)

Product Line Management -- organization & administration.

(1)

Produit de marque.

(1)

Produits de marque -- États-Unis -- Gestion.

(1)

Produits de marque -- États-Unis.

(1)

Produits de marque.

(1)

Produits nouveaux -- Commercialisation -- Guides, manuels, etc.

(1)

(1)

Psychologische aspecten.

(1)

Public administration -- Press coverage.

(1)

Public relations -- Handbooks, manuals, etc.

(1)

Public relations -- Management.

(1)

Publicity -- Handbooks, manuals, etc.

(1)

Publicity -- South Africa.

(1)

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