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49.

Cover image for The advertising handbook

The advertising handbook

The advertising handbook

by

Brierley, Sean, 1966-

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook

Format:

Books

Publication Date

2002

Excerpt:

The advertising handbook / Brierley, Sean, 1966-

Available: Copies:

50.

Cover image for The advertising handbook

The advertising handbook

The advertising handbook

by

Brierley, Sean, 1966-

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html
Inhaltsverzeichnis The advertising handbook

Format:

Books

Publication Date

2002

Excerpt:

The advertising handbook / Brierley, Sean, 1966-

Available: Copies:

51.

Cover image for No-copy advertising

No-copy advertising

No-copy advertising

by

Dzamic, Lazar

Format:

Books

Publication Date

2001

Excerpt:

No-copy advertising Dzamic, Lazar

Available: Copies:

52.

Cover image for No-copy advertising

No-copy advertising

No-copy advertising

by

Dzamic, Lazar.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2001

Excerpt:

No-copy advertising / Dzamic, Lazar.

Available: Copies:

53.

Cover image for Advertising : principles & practice

Advertising : principles & practice

Advertising : principles & practice

by

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Excerpt:

Advertising : principles & practice / Wells, William, 1926-

Available: Copies:

54.

Cover image for Advertising : principles & practice

Advertising : principles & practice

by

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Excerpt:

Advertising : principles & practice / Wells, William, 1926-

Available: Copies:

55.

Cover image for Cutting edge advertising

Cutting edge advertising

Cutting edge advertising

by

Aitchison, Jim

Format:

Books

Publication Date

1999

Excerpt:

Cutting edge advertising Aitchison, Jim

Available: Copies:

56.

Cover image for Tested advertising methods

Tested advertising methods

Tested advertising methods

by

Caples, John

Format:

Books

Publication Date

1997

Excerpt:

Tested advertising methods Caples, John

Available: Copies:

57.

Cover image for The advertising handbook

The advertising handbook

The advertising handbook

by

Brierley, Sean, 1966-

Format:

Books

Publication Date

1995

Excerpt:

The advertising handbook / Brierley, Sean, 1966-

Available: Copies:

58.

Cover image for Advertising for free

Advertising for free

Advertising for free

by

Skinner, Chris

Format:

Books

Publication Date

1990

Excerpt:

Advertising for free Skinner, Chris

Available: Copies:

59.

Cover image for Issues in advertising

Issues in advertising

Issues in advertising

by

Reekie, W. Duncan.

Format:

Books

Publication Date

1988

Excerpt:

Issues in advertising / Reekie, W. Duncan.

Available: Copies:

60.

Cover image for Ogilvy on advertising

Ogilvy on advertising

Ogilvy on advertising

by

Ogilvy, David

Format:

Books

Publication Date

1983

Excerpt:

Ogilvy on advertising Ogilvy, David

Available: Copies:

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Format: Books

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Author

Affinity Advertising and Publishing.

(17)

Belch, George E. (George Edward), 1951-

(11)

Arens, William F.

(10)

Kotler, Philip.

(10)

Belch, Michael A.

(9)

Shimp, Terence A.

(9)

McDonald, Malcolm.

(7)

(6)

Clow, Kenneth E.

(6)

Heller, Steven.

(6)

Tuten, Tracy L., 1967- author.

(6)

Advertising Media Association of South Africa.

(5)

Koekemoer, Ludi.

(5)

(5)

Moriarty, Sandra E. (Sandra Ernst)

(5)

(5)

Aitchison, Jim.

(4)

Bowen, John (John T.), 1948-

(4)

Branston, Gill.

(4)

Burnett, John, 1944-

(4)

Cateora, Philip R.

(4)

Drewniany, Bonnie L.

(4)

Heimann, Jim, 1948-

(4)

Kotler, Philip, author.

(4)

(4)

Lindström, Martin, 1970-

(4)

Makens, James C.

(4)

(4)

Pritchard, Annette.

(4)

(4)

Roberts, Kevin, 1949-

(4)

Semenik, Richard J.

(4)

Solomon, Michael R., author.

(4)

(4)

Wells, William, 1926-

(4)

Affinity Advertising & Publishing

(3)

Allen, Chris T.

(3)

(3)

Arens, Christian.

(3)

Art Directors Club of Europe.

(3)

(3)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(3)

(3)

Brierley, Sean, 1966-

(3)

(3)

Dru, Jean-Marie.

(3)

(3)

Duncan, Tom (Thomas R.)

(3)

Engel, James F.

(3)

Felton, George, 1947-

(3)

Graham, John L.

(3)

(3)

Heath, Joseph, 1967-

(3)

Independent Institute of Education. Vega School of Brand Leadership.

(3)

Institute of Marketing.

(3)

Jewler, A. Jerome.

(3)

(3)

McAdams, Katherine C.

(3)

Mersham, G. M. (Gary Malcolm), 1949-

(3)

Nieuwenhuizen, C. (Cecile)

(3)

O'Guinn, Thomas C.

(3)

(3)

Pricken, Mario.

(3)

(3)

Rivkin, Steve, 1947-

(3)

Scarborough, Norman M.

(3)

Sinclair, Roger.

(3)

Skinner, J. C. (J. Chris)

(3)

Smith, Ronald D., 1948-

(3)

Wheeler, Alina.

(3)

Affirnity Advertising and Publishing

(2)

Andrews, J. Craig.

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Armstrong, Gary (Gary M.)

(2)

Armstrong, Gary (Gary M.), author.

(2)

Barry, Pete (Pete S.)

(2)

Bendinger, Bruce.

(2)

Berger, Arthur Asa, 1933-

(2)

Bhargava, Rohit.

(2)

Brott, Armin A.

(2)

Burton, Philip Ward, 1910-

(2)

Butterfield, Leslie, 1952-

(2)

Christians, Clifford G.

(2)

Cravens, David W.

(2)

Cullen, Kristin.

(2)

Daniel, Aurelie, translator.

(2)

Deitel, Harvey M., 1945-

(2)

Deitel, Paul J.

(2)

Donnelly, James H.

(2)

Du Plessis, Erik.

(2)

Dubau, Jürgen, translator.

(2)

(2)

Dunn, S. Watson (Samuel Watson), 1918-1997.

(2)

(2)

Egan, John, 1952- author.

(2)

Fearn-Banks, Kathleen.

(2)

Fennis, Bob Michaël, 1968-

(2)

Geldenhuys, P. (Pieter)

(2)

Gerstman, Richard.

(2)

Goddard, Simon.

(2)

Gordon, David, 1935-

(2)

(2)

(2)

Hackley, Christopher E.

(2)

Hackley, Christopher E., author.

(2)

Hackley, Rungpaka Amy, author.

(2)

Hansen, Anders, 1957-

(2)

Haynes, Jim, 1937-

(2)

(2)

Hollis, Richard.

(2)

Horberry, Roger.

(2)

(2)

Hutt, Michael D.

(2)

Institute of Practitioners in Advertising.

(2)

International Advertising Festival Limited.

(2)

Jarvis, Jeff, 1954-

(2)

Johnson, Michael, 1964-

(2)

Jones, John Philip.

(2)

Keegan, Warren J.

(2)

Keller, Kevin Lane, 1956-

(2)

Kellogg School of Management.

(2)

Kinnear, Thomas C., 1943-

(2)

(2)

Lamb, Charles W.

(2)

Landa, Robin, author.

(2)

Lane, W. Ronald, 1940-

(2)

(2)

Levinson, Jay Conrad.

(2)

(2)

Mahajan, Vijay, 1948-

(2)

Marsh, Charles, 1955-

(2)

McCarthy, E. Jerome (Edmund Jerome)

(2)

Meyers, Herbert M.

(2)

Millward Brown (Firm)

(2)

Mooij, Marieke K. de, 1943-

(2)

Morgan, Adam, 1969-

(2)

Morrison, Alastair M.

(2)

Mueller, Barbara, 1958-

(2)

Mulder, D. (Dalmé)

(2)

Muller, Gordon, 1952-

(2)

(2)

Ogilvy, David, 1911-1999.

(2)

Parente, Donald.

(2)

Peter, J. Paul.

(2)

(2)

Potter, W. James.

(2)

Quirk eMarketing (Firm)

(2)

(2)

Roman, Kenneth.

(2)

Russell, Peter, editor.

(2)

Russell, Thomas, 1941-

(2)

Sadler, Eamonn.

(2)

Schaeffler, Jimmy.

(2)

Scott, David Meerman.

(2)

Seitel, Fraser P.

(2)

Short, Bonnie Poovey.

(2)

Silverman, George, 1942-

(2)

Singer, Dorothy G.

(2)

Singer, Jerome L.

(2)

Slingerland, Senta, editor.

(2)

Smith, P. R. (Paul Russell), 1957-

(2)

Speh, Thomas W.

(2)

Stokes, Rob (eMarketing specialist)

(2)

Stroebe, Wolfgang.

(2)

Sullivan, Luke.

(2)

Sunday times (Johannesburg, South Africa)

(2)

Sutherland, Max.

(2)

Thorson, Esther.

(2)

Van Heerden, Neels, 1957-

(2)

Van Nieuwenhuizen, P. J. J.

(2)

Van den Heever, James

(2)

Warshaw, Martin R.

(2)

Weigold, Michael F., 1958-

(2)

Weilbacher, William M.

(2)

Yopp, Jan Johnson.

(2)

Young, Antony, 1964-

(2)

Zimmerer, Thomas.

(2)

(2)

Aaker, David A.

(1)

(1)

Abbey, James R.

(1)

Acuff, Dan S., 1942-

(1)

Adam and Charles Black (Firm)

(1)

(1)

Adams, Rob, 1959-

(1)

Affinity Advertising & Publishing.

(1)

Affinity Advertising and Publishing

(1)

(1)

(1)

Alexander, Alison, 1949 October 21-

(1)

Alexander, Janet E.

(1)

Allen, Chris T., author.

(1)

Allen, Kathleen R.

(1)

Alozie, Emmanuel C.

(1)

Altstiel, Tom, author.

(1)

Altstiel, Tom. Advertising strategy.

(1)

American Hotel & Motel Association. Educational Institute.

(1)

American Institute of Graphic Arts.

(1)

American Marketing Association.

(1)

Anderson, Chris, 1961-

(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Material Type

Audio-visual Material

Audio-visual equipment

Developer Books

Prescribed books

Recommended Books

Reference Books

Language

(899)

(4)

(4)

(2)

(1)

(1)

(1)

(1)

(1)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

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On-Shelf Blackboard Learn (IIE CAT only)

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Education (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

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On-Shelf Faculty Law (IIE CAT only)

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(185)

(98)

Communication in marketing.

(50)

Branding (Marketing)

(46)

Internet marketing.

(44)

Brand name products.

(38)

Marketing -- Management.

(36)

Sales promotion.

(35)

Advertising -- Brand name products.

(31)

Commercial art.

(30)

(28)

Advertising copy.

(27)

Internet advertising.

(27)

Advertising -- South Africa.

(25)

(24)

Public relations.

(22)

Brand name products -- South Africa.

(20)

(18)

Advertising media planning.

(17)

Advertising -- Psychological aspects.

(16)

(15)

Advertising campaigns.

(14)

Tourism -- Marketing.

(14)

(13)

Marketing -- South Africa.

(13)

(13)

Consumer behavior.

(12)

Corporations -- South Africa.

(12)

(12)

Electronic commerce.

(11)

Hospitality industry -- Marketing.

(11)

(11)

(10)

Advertising -- Social aspects.

(10)

Advertising layout and typography.

(10)

Export marketing.

(10)

Small business -- Management.

(10)

Advertising -- Handbooks, manuals, etc.

(9)

Entrepreneurship.

(9)

Advertising -- Research.

(8)

Branding (Marketing) -- South Africa.

(8)

(8)

Direct marketing.

(8)

Graphic design (Typography)

(8)

(8)

Mass media -- Moral and ethical aspects.

(8)

Trademarks -- South Africa.

(8)

(8)

Creative ability in business.

(7)

(7)

Marketing -- Planning.

(7)

Mass media -- South Africa.

(7)

New business enterprises -- Management.

(7)

Online social networks.

(7)

Product management.

(7)

Strategic planning.

(7)

Word-of-mouth advertising.

(7)

Advertising -- Awards -- South Africa.

(6)

Art publicitaire.

(6)

Brand name products -- Management.

(6)

Brand name products -- Marketing -- Management.

(6)

Consumers' preferences -- South Africa.

(6)

Consumers' preferences.

(6)

Grafische vormgeving.

(6)

(6)

(6)

Marketing -- South Africa -- Management.

(6)

Mass media and business.

(6)

(6)

(6)

(6)

Tourisme -- Marketing.

(6)

Trademarks -- Design.

(6)

Advertising -- Tourism.

(5)

Advertising -- United States -- History -- 20th century.

(5)

Advertising agencies.

(5)

Advertising media planning -- South Africa.

(5)

Aufsatzsammlung.

(5)

Business writing.

(5)

(5)

(5)

Consumers -- Attitudes.

(5)

Handbooks and manuals.

(5)

Intercultural communication.

(5)

International business enterprises.

(5)

(5)

Marketing -- Social aspects.

(5)

Marketing channels.

(5)

Mass media and business -- South Africa.

(5)

(5)

Mobile commerce.

(5)

Public relations -- Authorship.

(5)

Visual communication.

(5)

Advertising -- Australia -- Periodicals.

(4)

Advertising -- Cross-cultural studies.

(4)

Advertising -- Textbooks.

(4)

Business communication.

(4)

Commercial art -- History.

(4)

Commercial art -- Technique.

(4)

Communication in management.

(4)

Communication, International.

(4)

(4)

Consumers -- Psychology.

(4)

Customer relations.

(4)

English language -- Business English -- Problems, exercises, etc.

(4)

Gebrauchsgraphik.

(4)

Internet marketing -- Case studies.

(4)

Layout (Printing)

(4)

Market segmentation.

(4)

(4)

Marketing -- Australia -- Periodicals.

(4)

Marketing -- Management -- Case studies.

(4)

Marketing research.

(4)

Mass media -- Authorship.

(4)

Mass media -- Political aspects.

(4)

(4)

Persuasion (Psychology)

(4)

Relationship marketing.

(4)

Senses and sensation.

(4)

Success in business.

(4)

Target marketing.

(4)

(4)

(4)

Web sites -- Design.

(4)

Women in mass media.

(4)

Advertising -- Case studies.

(3)

Advertising -- Fashion.

(3)

Advertising -- History.

(3)

Advertising -- Language.

(3)

Advertising -- Management.

(3)

Advertising -- United States.

(3)

Advertising and children -- United States.

(3)

Advertising and children.

(3)

Advertising as Topic.

(3)

Advertising copy -- Handbooks, manuals, etc.

(3)

Advertising laws -- South Africa.

(3)

Application software -- Development.

(3)

Brand name products -- South Africa

(3)

Brand name products -- Case studies.

(3)

Brand name products -- South Africa

(3)

Branding (Marketing) -- Awards -- South Africa.

(3)

Business enterprises -- Computer networks.

(3)

Business ethics.

(3)

Business names.

(3)

Campagnes publicitaires -- Cas, Études de.

(3)

Child consumers -- United States.

(3)

Commercial art -- Europe.

(3)

Commercial art -- History -- 20th century.

(3)

Communication in organizations.

(3)

Communication in politics -- United States.

(3)

Communication in politics.

(3)

Communication visuelle.

(3)

(3)

Consumer behavior -- Cross-cultural studies.

(3)

Consumption (Economics) -- Social aspects.

(3)

Corporate culture.

(3)

Corporations -- South Africa

(3)

(3)

Counterculture.

(3)

Graphic arts -- History.

(3)

Graphic arts -- Technique.

(3)

(3)

Industrial management.

(3)

Information society.

(3)

Information technology -- Management.

(3)

(3)

(3)

(3)

Marketing -- Case studies.

(3)

Marketing -- Psychological aspects.

(3)

Marknadsföring.

(3)

Marktforschung.

(3)

Mass media -- Audiences.

(3)

Mass media -- Australia -- Periodicals.

(3)

Mass media -- Dictionaries.

(3)

Mass media -- United States.

(3)

Mass media and children -- United States.

(3)

Mass media and children.

(3)

(3)

(3)

Online social networks -- Economic aspects.

(3)

Political campaigns -- United States.

(3)

Positioning (Advertising)

(3)

Produits de marque.

(3)

Public relations -- Management.

(3)

(3)

Relations publiques.

(3)

Sales promotion -- South Africa.

(3)

Small business -- United States -- Management.

(3)

Small business marketing.

(3)

Technological innovations.

(3)

(3)

Viral marketing.

(3)

(3)

Werbepsychologie.

(3)

Accueil (Tourisme) -- Marketing.

(2)

Administración de mercadeo.

(2)

(2)

Advertising -- Audio-visual equipment.

(2)

Advertising -- Awards -- Europe.

(2)

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