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49. 
Cover image for Social media intelligence
by 
Moe, Wendy.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumers -- Research.
Available: Copies:
50. 
Cover image for Evaluation theory, models, and applications
by 
Stufflebeam, Daniel L.
Format: 
Books
Publication Date 
2014
Excerpt: 
Evaluation research (Social action programs)
Available: Copies:
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behaviour : global and Southern African perspectives / Schiffman, Leon G.
Available: Copies:
52. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
success. This first section shows how to research products, understand consumer behavior, analyze
Available: Copies:
53. 
Cover image for Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
54. 
Cover image for Public relations cases
by 
Hayes, Darrell C.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Opportunity or Problem Research -- Audience Research -- Research Methods -- Objectives -- Output Objectives
Available: Copies:
55. 
Cover image for A microeconomics reader
by 
Dung, Tran Huu.
Format: 
Books
Publication Date 
2013
Excerpt: 
inspire future research. The main themes covered include consumer theory, the theory of the firm, the
Available: Copies:
56. 
Cover image for Consumer behaviour
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behaviour / Blythe, Jim.
Available: Copies:
57. 
Cover image for Marketing essentials
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
environment -- Consumer buying behaviour -- Business markets and business buying behaviour -- Segmenting
Available: Copies:
58. 
Cover image for The essentials of marketing research
by 
Silver, Lawrence S., 1948-
Format: 
Books
Publication Date 
2013
Excerpt: 
The essentials of marketing research / Silver, Lawrence S., 1948-
Available: Copies:
59. 
Cover image for Music business handbook and career guide
by 
Baskerville, David.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Understanding the consumer -- Research topics -- The Charts -- Demographics -- Record categorization
Available: Copies:
60. 
Cover image for How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
Young adult consumers.
Available: Copies:
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