Consumer behaviour : global and Southern African perspectives / Schiffman, Leon G.

research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7

marketing environment -- 4. Tourism marketing planning -- 5. Tourism marketing research -- PART 3. Analysing

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

-- Opportunity or Problem Research -- Audience Research -- Research Methods -- Objectives -- Output Objectives

inspire future research. The main themes covered include consumer theory, the theory of the firm, the

Consumer behavior / Hoyer, Wayne D. author.

environment -- Consumer buying behaviour -- Business markets and business buying behaviour -- Segmenting

-- Understanding the consumer -- Research topics -- The Charts -- Demographics -- Record categorization

Commitment -- Organizational Culture -- Other Tools Of Assessment For Business Applications -- Consumer

Young adult consumers.

and marketing research -- Consumer behaviour -- Business-to-business marketing -- PART 3. Implementing