72 Results Found Subscribe to search results
000000000000IIE
Print
49. 
Cover image for Market-based management : strategies for growing customer value and profitability
by 
Best, Roger J.
Format: 
Books
Publication Date 
2005
Excerpt: 
Market-based management : strategies for growing customer value and profitability / Best, Roger J.
Available: Copies:
by 
Van Hooser, Phillip, 1957-
Format: 
Books
Publication Date 
2005
Excerpt: 
Willie's way : 6 secrets for wooing, wowing, and winning customers and their loyalty / Van Hooser
Available: Copies:
by 
Durkin, Dianne M., 1947-
Format: 
Books
Publication Date 
2005
Excerpt: 
The loyalty advantage : essential steps to energize your company, your customers, your brand /
Available: Copies:
54. 
Cover image for The culting of brands : turn your customers into true believers
by 
Atkin, Douglas.
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer loyalty.
Available: Copies:
by 
Jordaan, Yolanda.
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer services.
Available: Copies:
56. 
Cover image for Consumer insight : how to use data and market research to get closer to your customer
by 
Stone, Merlin, 1948-
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer insight : how to use data and market research to get closer to your customer / Stone
Available: Copies:
57. 
Cover image for AdValue : twenty ways advertising works for business
by 
Butterfield, Leslie, 1952-
Format: 
Books
Publication Date 
2003
Excerpt: 
advertising works' / Tim Broadbent -- How advertising affects customer loyalty / Andrew Crosthwaite -- Long
Available: Copies:
58. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
managing products -- Internal marketing -- Building customer loyalty through quality -- Pricing products
Available: Copies:
59. 
Cover image for Mastering the complex sale : how to compete and win when the stakes are high!
by 
Thull, Jeff, 1949-
Format: 
Books
Publication Date 
2003
Excerpt: 
rather than confrontation, and the most formidable barrier of all to your competition - customer loyalty
Available: Copies:
60. 
Cover image for Principles of service marketing and management
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
2002
Excerpt: 
Processes -- pt. 2. The Service Customer -- ch. 3. Managing Service Encounters -- ch. 4. Customer Behavior
Available: Copies:
Limit Search Results
Access Level
Author
Language
Subject
Item Available