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49. 
Cover image for Services marketing
Services marketing
by 
Lovelock, Christopher H.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1996
Excerpt: 
-- Measuring Marketing Success / David H. Maister -- Service Positioning Through Structural Change / G. Lynn
Available: Copies:
50. 
Cover image for Global marketing management
Global marketing management
by 
Keegan, Warren J.
Format: 
Books
Publication Date 
1995
Excerpt: 
Decisions -- 16. Global Marketing Communications Decisions: Advertising -- 17. Exporting and Importing -- 18
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Kotler, Philip.
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Bowen, John (John T.), 1948-
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Makens, James C.
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Shimp, Terence A.
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Cravens, David W.
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Marketing.
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Marketing -- Management.
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Communication in marketing.
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Hospitality industry -- Marketing.
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Tourism -- Marketing.
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