Faking it : the effect of counterfeit fashion capitals on consumer psyyche

Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media

The impact world trends have on the colours we consume

Do consumers purchase their perfume according to packaging or is it according to other factors?

Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationship

The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?

An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations

The effects of perceived country-of-origin of fashion brands on the consumer purchase decision within the millennium generation

Framed minds : a study of consumer agency in new media space

An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate taste

Revolution of the organic egg : an investigation into the organic market, looking at how the desire for the authentic allows the consumer to create and demand brands and products that meet their need

An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour