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1.

Cover image for The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

by

King, Tayla Ann.

Format:

Manuscript

Publication Date

2015

Excerpt:

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda / King

Available: Copies:

2.

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

by

Schaffler, Vincent.

Format:

Manuscript

Publication Date

2015

Excerpt:

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry /

Available: Copies:

3.

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

by

Shier, James.

Format:

Manuscript

Publication Date

2015

Excerpt:

consumer behaviour in South Africa / Shier, James.

Available: Copies:

4.

Cover image for Saving South Africa's youth : building socially responsible brands in financial ...

Saving South Africa's youth : building socially responsible brands in financial ...

Saving South Africa's youth : building socially responsible brands in financial ...

by

Matubatuba, Tumisang.

Format:

Manuscript

Publication Date

2015

Excerpt:

Teenage consumers -- South Africa.

Available: Copies:

5.

Cover image for Alcohol affair : the influence of experiential marketing on purchase behaviour

Alcohol affair : the influence of experiential marketing on purchase behaviour

Alcohol affair : the influence of experiential marketing on purchase behaviour

by

Matsolo, Sibongiseni.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumer behavior.

Available: Copies:

6.

Cover image for Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

by

Mujeer, A. Qasim.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumer behavior.

Available: Copies:

7.

Brand influences on gender roles in home and child care

Brand influences on gender roles in home and child care

by

Pasiya, Malwande.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

8.

Cover image for Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

by

Friedman, Jessica.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

9.

Cover image for Gender stereotypes : the portrayal of mothers in food television advertisements

Gender stereotypes : the portrayal of mothers in food television advertisements

Gender stereotypes : the portrayal of mothers in food television advertisements

by

Gumede, Nozipho.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

10.

How clothing colour affects personal brand communiction and perception

How clothing colour affects personal brand communiction and perception

by

Mokoena, Kamogelo.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

11.

Cover image for 50 shades of black : what does it mean to be beautiful and dark skinned today

50 shades of black : what does it mean to be beautiful and dark skinned today

50 shades of black : what does it mean to be beautiful and dark skinned today

by

Mokoena, Lotang.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

Available: Copies:

12.

Is game simulation adding value towards brand management and leadership in adolescents?

Is game simulation adding value towards brand management and leadership in adolescents?

by

Digue, Sarah-Ann.

Format:

Manuscript

Publication Date

2014

Excerpt:

Teenage consumers.

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

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Fanton, Aimee Ilona.

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Forbay, Rosland

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King, Tayla Ann.

(1)

Kirk, Tristain.

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Kodisang, Lebogang.

(1)

Lazzarus, David.

(1)

Lekota, Motlalepusho.

(1)

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(1)

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(1)

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Subject

Consumers -- Research.

(12)

Consumers' preferences -- South Africa.

(10)

Consumer behavior.

(8)

Consumers -- Research -- South Africa.

(8)

Branding (Marketing)

(7)

Marketing research.

(7)

Consumer behavior -- South Africa.

(6)

Marketing research -- South Africa.

(4)

Branding (Marketing) -- South Africa.

(3)

Communication in marketing.

(3)

Fashion merchandising -- South Africa.

(3)

Women consumers.

(3)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

(2)

Brand name products -- South Africa.

(2)

Brand perception -- Research -- South Africa

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Consumers' preferences.

(2)

Consumers, Black -- South Africa.

(2)

Internet marketing -- South Africa.

(2)

Internet marketing.

(2)

Natural foods -- Marketing.

(2)

Reality television programs.

(2)

Social media -- South Africa.

(2)

Students as consumers -- South Africa.

(2)

Teenage consumers -- South Africa -- Durban.

(2)

(2)

Young consumers -- South Africa.

(2)

Young consumers.

(2)

Advertising -- Cosmetics.

(1)

Advertising -- Research

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

Alcoholic beverages -- Advertising.

(1)

Automobiles -- Marketing.

(1)

Beauty culture -- South Africa.

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand building -- Research -- South Africa

(1)

Brand choice -- South Africa.

(1)

(1)

Brand communication

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

(1)

Brand sensory marketing -- Research

(1)

Branding (Marketing) -- South Africa -- Durban.

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers.

(1)

Children with social disabilities.

(1)

Cigarettes -- South Africa -- Marketing.

(1)

Coca-Cola Company.

(1)

Consumer satisfaction -- South Africa.

(1)

Consumer tribes

(1)

Consumer-centricity

(1)

Consumers -- Attitudes.

(1)

Consumers -- Reseach.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers -- South Africa -- Durban -- Research.

(1)

Consumers, Black.

(1)

Digital revolution

(1)

Fashion merchandising.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

Marketing channels -- South Africa.

(1)

Marketing research -- South Africa -- Cape Town.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Multiculturalism in advertising.

(1)

Neuromarketing -- South Africa.

(1)

Periodicals -- Internet marketing.

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Shopping malls.

(1)

Teenage consumers -- South Africa.

(1)

Teenage consumers.

(1)

Television advertising -- South Africa.

(1)

Tourism -- South Africa -- Johannesburg.

(1)

Tribal brand communication strategy

(1)

(1)

Tribal leadership

(1)

Women consumers -- South Africa -- Cape Town.

(1)

Young women -- South Africa.

(1)

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