Alcohol affair : the influence of experiential marketing on purchase behaviour

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

Social media and best practice : the consumer-brand relationship

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Brand influences on gender roles in home and child care

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Gender stereotypes : the portrayal of mothers in food television advertisements

How clothing colour affects personal brand communiction and perception

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials