Social media and best practice : the consumer-brand relationship

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

50 shades of black : what does it mean to be beautiful and dark skinned today

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Brand influences on gender roles in home and child care

Gender stereotypes : the portrayal of mothers in food television advertisements