Advertising and sales promotion / Koekemoer, Ludi.

Controversies in contemporary advertising / Sheehan, Kim.

Advertising through the extreme / Thomson, Emma.

A history of advertising / Pincas, Stepháne.

The practice of advertising / Mackay, Adrian.

Controversies in contemporary advertising Sheehan, Kim

Advertising in South Africa / Brewer, Chris.

Profit from effective advertising / Koekemoer, Ludi.

Advertising & IMC : principles & practice / Moriarty, Sandra E. (Sandra Ernst), author.

Creative strategy in advertising / Drewniany, Bonnie L., author.

Advertising : concept and copy / Felton, George, 1947-

Creative strategy in advertising. Drewniany, Bonnie L.