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Print
by 
Mbatha, Lethukuthula Ayanda.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Consumers -- Research -- South Africa -- Johannesburg.
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54. 
Cover image for Marketing
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
. Information for marketing decision-making and marketing research -- 6. Segmenting and targeting markets -- 7
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55. 
Cover image for Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Traditional Marketing Concepts -- Summary -- Research Directions -- Research Highlight: Netnography -- Case
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56. 
Cover image for Sexual identities and the media : an introduction
by 
Hilton-Morrow, Wendy, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
visibility, including a discussion of the strengths and limitations of stereotype research and the quest for
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by 
Strydom, J. W. (Johan Wilhelm), 1952- editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7
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58. 
Cover image for Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
marketing environment -- 4. Tourism marketing planning -- 5. Tourism marketing research -- PART 3. Analysing
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60. 
Cover image for Fashion Branding and Consumer Behaviors : Scientific Models
by 
Choi, Tsan-Ming, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Fashion Branding and Consumer Behaviors : Scientific Models / Choi, Tsan-Ming, editor.
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