The South African advertising book Sinclair, Roger

International advertising : communicating across cultures / Mueller, Barbara, 1958-

Integrated marketing communications in advertising and promotion / Shimp, Terence A.

Advertising and promotion : in integrated marketing communications / Hackley, Christopher E.

Global marketing and advertising : understanding cultural paradoxes / Mooij, Marieke K. de, 1943-

How advertising works : the role of research / Jones, John Philip.

Decoding advertisements : ideology and meaning in advertising / Williamson, Judith, 1954-

Advertising, promotion and other aspects of integrated marketing communications / Shimp, Terence A.

Window to the future : the golden age of television marketing and advertising / Kosareff, Steve.

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

Advertising promotion : supplemental aspects of integrated marketing communications / Shimp

Manager's guide to marketing, advertising, and publicity / Callen, Barry.