socio-economic issues -- Social responsibility -- Entrepreneurial qualities -- Forms of ownership

environmental responsibility -- Development of self in society -- Career and career choices -- Development of

Preface -- Part 1: PR Writing: Role And Responsibility -- Chapter 1: Public relations and the

; ethics, legalities, and corporate responsibility; online public relations; and industry trends

-economic issues -- Social responsibility -- Entrpreneurial qualities -- Forms of ownership -- Creative thinking

Responsibility, Globalization and Cross-cultural Issues, and Environment and Sustainability are threaded

examples of the responsibility of corporate citizenship and ethical action. It is a useful resource for

-- Conflicts of interest -- Economic pressures and social responsibility -- The media and antisocial behavior