-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services

Introduction -- The foundations of personalization -- Strategy, technology, science & art -- The

develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been

opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport

theory and competitive strategy -- Markets for factor inputs -- Investment, time, and capital markets

-- Prepare For The Job -- Know Your Content -- Use Questioning As An Instructional Strategy -- Create a

-- Using problem solving as a teaching strategy -- Using research as a teaching strategy -- Using role play

teaching strategy -- Using case study as a teaching strategy -- Using role play as a teaching strategy

strategy: Indonesia, "good friend" of Australia -- Utilizing the framework for intentional positioning in

-- Innovation : what it is and why it matters -- Innovation strategy -- Identifying strategic capabilities

The meaning of financial management -- Strategy and risk -- Present and future value of money

: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning