Preface -- The nature of RM and CRM -- Building customer relationships -- Service issues in RM and

? -- Brand equity in question -- Strategic implications of branding -- Brand and business building -- From

-- Traffic building -- E-CRM -- E-business -- E-planning.

-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product

-- Promoting technology-enabled knowledge building and sharing for sustainable open educational innovations

-- Since 1889 -- King Pie -- Brand South Africa -- Dawn Wing -- ABSA -- Building a brand today, for

-- Managing Service Employees for Competitive Advantage -- Creating Relationships and Building Customer

communities on social and spatial justice and its relation to restorative justice and peace-building in South

physicians -- Looking ahead : a chain of integrity -- Building a movement to live divided no more.

competitive events in a non-threatening environment, while building presentation skills, marketing

-- Building competitive advantage through business-level strategy -- Business-level strategy and the industry

-- Identifying Market Segments & Targets -- Part IV. Building Strong Brands: Chapter 9 -- Creating Brand Equity