Conduct of Monetary Policy: Strategy and Tactics ---- PART V. International Finance and Monetary Policy

customer equity -- pt. 3. Strategy implementation and marketing metrics. Strategy implementation and

-- Industrial action and strike handling -- Organisation-level perspectives: strategy and policy, procedures and

-- Managing R & D projects -- Open innovation and technology transfer -- Product and brand strategy -- New

help move business and technology planning from a systems and process-level view to a more strategy

Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.

communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and

pt. I. Leadership and Management Development Context and Strategy. Leadership and Management

Response to Proactive Crisis Preparedness / The Role of Communications in Company Business Strategy / The

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

-- Strategy: The Totality of Decisions -- Internal Alignment: Determining the Structure -- Defining Internal

Tradition -- Action-Assembly Theory -- Strategy-Choice Models -- Message-Design Models -- Applications