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49.

Marketing research

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003057663.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0703/2003057663-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003057663.html

Format:

Books

Publication Date

2004

Excerpt:

The Nature and Scope of Marketing Research -- A Decision-Making Perspective on Marketing Research

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50.

Consumers

Arnould, Eric J.

Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html

Format:

Books

Publication Date

2004

Excerpt:

. The changing world of consumption -- Ch. 3. The meaning and nature of culture -- Ch. 4. Consumption

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51.

Management principles : a contemporary edition for Africa

Brevis, Tersia, 1967-

Format:

Books

Publication Date

2002

Excerpt:

Pt. 1. The nature of management. Introduction to management -- The evolution of management theory

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52.

Critical reading and writing : an introductory coursebook

Goatly, Andrew, 1950-

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/99016628-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0649/99016628-d.html

Format:

Books

Publication Date

2000

Excerpt:

and feminism -- Chapter 9. News and institutional power -- Chapter 10. Nature, vocabulary and grammar.

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