Describes the value of content strategy, discusses how to audit and analyze content, and looks at

investment's value in today's results-driven marketing world * how to get the maximum impact out of digital

: delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing

contribution to ROI, customer value and retention as prime strategies and marketing in developing countries

creation -- Business disciplines -- Recognition and reward -- Change leadership -- Stakeholder value.

environmental discourse -- Resisting imposed metaphors of value -- Engineering agriculture : who pays the price

landscape and the value virtual worlds hold for companies and their brands."--Jacket.

Jameson ; Postmodern pop music ; Postmodern television ; Postmodernism and the pluralism of value ; The

innovation systems: linking innovation systems and global value chains / Carlo Pietrobelli and Roberta

value of nothing -- Why poor countries are poor -- Beer, chips and globalisation -- How China grew rich.

-- Illusion of space -- Illusion of motion -- Value -- Color.

-- Working with the Graph Editor; Value Graphs -- Velocity (Speed) Graphs -- Coordinating multiple values