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Internet marketing : readings and online resources

Richardson, Paul, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html

Format:

Books

Publication Date

2001

Excerpt:

Internet marketing : readings and online resources / Richardson, Paul, 1962-

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Cultural theory and popular culture : an introduction

Storey, John, 1950-

Format:

Books

Publication Date

2001

Excerpt:

earlier sections have been extended, with new material on Reading Romance, Reading Women's Magazines

Available: Copies:

The art of innovation : lessons in creativity from IDEO, America's leading design firm

Kelley, Tom, 1955-

Inhaltsverzeichnis
Sample text http://catdir.loc.gov/catdir/enhancements/fy0610/00050906-s.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693985&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=841368&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0610/00050906-b.html

Format:

Books

Publication Date

2001

Excerpt:

The art of innovation : lessons in creativity from IDEO, America's leading design firm / Kelley

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Lessons in radical innovation : South Africans leading the world

Grulke, Wolfgang.

Format:

Books

Publication Date

2001

Excerpt:

Lessons in radical innovation : South Africans leading the world / Grulke, Wolfgang.

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Readings in cyberethics

Spinello, Richard A.

Format:

Books

Publication Date

2001

Excerpt:

Readings in cyberethics / Spinello, Richard A.

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The McGraw-Hill reader : issues across the disciplines

Muller, Gilbert H., 1941-

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99033123.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99033123.html

Format:

Books

Publication Date

2000

Excerpt:

1. Critical thinking, reading, and writing. -- 2. School and college. -- 3. Family and gender roles

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The gendered cyborg : a reader

Kirkup, Gill.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/99016255-d.html

Format:

Books

Publication Date

2000

Excerpt:

-- Reading cyborgs writing feminism / Anne Balsamo -- Introduction to part three / Kathryn Woodward.

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Opportunities in marketing careers

Steinberg, Margery S.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0607/98048295-d.html

Format:

Books

Publication Date

1999

Excerpt:

organizations -- Further reading.

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Mastering information skills

Behrens, S. J. (Shirley J.)

Format:

Books

Publication Date

1999

Excerpt:

your audience and purpose : Whom are you writing for? Why do we write? Reading for writing : Reading

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10.

Under the radar : talking to today's cynical consumer

Bond, Jonathan, 1957-

Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar

Format:

Books

Publication Date

1998

Excerpt:

Prologue: Please Lower Your Radar Before Reading -- Preface: How We Created an Under

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11.

Crafting and implementing strategy : text and readings

Thompson, Arthur A., 1940-

Format:

Books

Publication Date

1998

Excerpt:

Crafting and implementing strategy : text and readings / Thompson, Arthur A., 1940-

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12.

Disruption : overturning conventions and shaking up the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/onix05/96021256.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/96021256.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/96021256.html

Format:

Books

Publication Date

1996

Excerpt:

. Disruption is must reading for all advertising and marketing professionals, as well as business people who

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