IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
185 Results Found Subscribe to search results
000000000000IIE
Print
1. 
Cover image for Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa
Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa
Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa
by 
James, Christopher.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
Consumer generated media : blogging and its effect on advertising and consumer behaviour in South
Available: Copies:
2. 
Cover image for Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
by 
Jaffe, Joseph, 1970-
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Technological innovations.
Available: Copies:
3. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782
Format: 
Books
Publication Date 
2005
Excerpt: 
The advertised mind : groundbreaking insights into how our brains respond to advertising / Du
Available: Copies:
4. 
Cover image for The golden age of advertising : the 60s
The golden age of advertising : the 60s
by 
Heimann, Jim, 1948-
Format: 
Books
Publication Date 
2005
Excerpt: 
The golden age of advertising : the 60s / Heimann, Jim, 1948-
Available: Copies:
5. 
Cover image for One show interactive : advertising's best interactive and new media. Vol. VI
One show interactive : advertising's best interactive and new media. Vol. VI
by 
Swanepoel, Kevin.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
One show interactive : advertising's best interactive and new media. Vol. VI / Swanepoel, Kevin.
Available: Copies:
6. 
Cover image for The end of advertising as we know it
The end of advertising as we know it
The end of advertising as we know it
by 
Zyman, Sergio
Format: 
Books
Publication Date 
2002
Excerpt: 
The end of advertising as we know it Zyman, Sergio
Available: Copies:
7. 
Cover image for The fall of advertising and the rise of PR
The fall of advertising and the rise of PR
by 
Ries, Al.
Format: 
Books
Publication Date 
2002
Excerpt: 
The fall of advertising and the rise of PR / Ries, Al.
Available: Copies:
8. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
9. 
Cover image for Truth, lies, and advertising : the art of account planning
Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html
Format: 
Books
Publication Date 
1998
Excerpt: 
Truth, lies, and advertising : the art of account planning / Steel, Jon.
Available: Copies:
10. 
Cover image for Visual persuasion : the role of images in advertising
Visual persuasion : the role of images in advertising
by 
Messaris, Paul.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540105&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-d.html
Format: 
Books
Publication Date 
1997
Excerpt: 
Visual persuasion : the role of images in advertising / Messaris, Paul.
Available: Copies:
11. 
Cover image for The South African advertising book : make the other half work too
The South African advertising book : make the other half work too
The South African advertising book : make the other half work too
by 
Sinclair, Roger.
Format: 
Books
Publication Date 
1997
Excerpt: 
The South African advertising book : make the other half work too / Sinclair, Roger.
Available: Copies:
12. 
Cover image for Communication in the Third World : seizing advertising opportunities in the 1990s
Communication in the Third World : seizing advertising opportunities in the 1990s
by 
Green, Nick.
Format: 
Books
Publication Date 
1990
Excerpt: 
Communication in the Third World : seizing advertising opportunities in the 1990s / Green, Nick.
Available: Copies:
Limit Search Results
Access Level
Author
Affinity Advertising and Publishing.
(15)
Maggs, Jeremy.
(6)
Advertising Media Association of South Africa.
(4)
Belter, Luisa.
(3)
Kotler, Philip, author.
(3)
Format
Item Category 1
Material Type
Language
Shelf Location
Publication Date
Subject
Advertising.
(44)
Marketing.
(28)
Branding (Marketing)
(20)
South Africa.
(19)
Brand name products -- South Africa.
(18)
Item Available
Advanced Search Location