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49. 
Cover image for Beyond branding : how the new values of transparency and integrity are changing the world of brands
Beyond branding : how the new values of transparency and integrity are changing the world of brands
by 
Ind, Nicholas.
Format: 
Books
Publication Date 
2005 2003
Excerpt: 
Brand name products.
Available: Copies:
50. 
Cover image for When your strategy stalls.
When your strategy stalls.
by 
Harvard Business School.
Format: 
Books
Publication Date 
2005
Excerpt: 
for broke / Paul Hemp -- Cross selling or cross purposes? / Ford Harding -- A Rose by any other name
Available: Copies:
51. 
Cover image for Nation, language, and the ethics of translation
Nation, language, and the ethics of translation
Nation, language, and the ethics of translation
by 
Wood, Michael, 1936-
Format: 
Books
Publication Date 
2005
Excerpt: 
history / German academic exiles in Istanbul / Delillo in Greece eluding the name / Translating grief
Available: Copies:
52. 
Cover image for Africa's media, democracy, and the politics of belonging
Africa's media, democracy, and the politics of belonging
by 
Nyamnjoh, Francis B., 1961-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0618/2004053699-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013004758&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Book review (H-Net) http://www.h-net.org/reviews/showrev.php?id=11845
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053699-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0618/2004053699-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Introduction : media, belonging and democratisation in Africa -- 1. In the name of democracy : the
Available: Copies:
53. 
Cover image for The origin of brands : how product evolution creates endless possibilities for new brands
The origin of brands : how product evolution creates endless possibilities for new brands
by 
Ries, Al.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
Brand name products -- Management.
Available: Copies:
54. 
Cover image for No such thing as over-exposure : inside the life and celebrity of Donald Trump
No such thing as over-exposure : inside the life and celebrity of Donald Trump
by 
Slater, Robert, 1943-2014.
Table of contents http://catdir.loc.gov/catdir/toc/fy053/2004116294.html
Format: 
Books
Publication Date 
2005
Excerpt: 
billionaire everyone recognizes, the only one whose name is its own global brand. But, for all the ink that
Available: Copies:
55. 
Cover image for Principles of advertising & IMC
Principles of advertising & IMC
by 
Duncan, Tom (Thomas R.)
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products -- Marketing -- Management.
Available: Copies:
56. 
Cover image for Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
Brand sense : how to build powerful brands through touch, taste, smell, sight & sound
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
57. 
Cover image for Brand sense : build powerful brands through touch, taste, smell, sight, and sound
Brand sense : build powerful brands through touch, taste, smell, sight, and sound
by 
Lindström, Martin, 1970-
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
58. 
Cover image for The new strategic brand management : creating and sustaining brand equity long term
The new strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand name products -- Management.
Available: Copies:
59. 
Cover image for Brand it like Beckham : the story of how brand Beckham was built
Brand it like Beckham : the story of how brand Beckham was built
by 
Milligan, Andy.
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand name products -- Case studies.
Available: Copies:
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