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All you need is a good idea! : how to create marketing messages that actually get results

Heyman, Jay H., 1939-

Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html

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Books

Publication Date

2008

Excerpt:

The Blank Page -- 1. About The Title -- Case History: Total Cereal -- 2. The Power Of An Idea

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There's a Tsotsi in the boardroom : winning in a hostile world

Kuzwayo, Muzi.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html

Format:

Books

Publication Date

2007

Excerpt:

Available: Copies:

The annual 2008 : advertising, media, marketing and branding

Maggs, Jeremy.

Format:

Books

Publication Date

2007

Excerpt:

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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

marketing communications -- 2. The role of imc in the marketing process -- Part Two. Integrated marketing

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Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2007

Excerpt:

658.8/2 S556A 2007

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Advertising, promotion and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2006

Excerpt:

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The fundamentals of creative advertising

Burtenshaw, Ken.

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EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354463

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Electronic Resources

Publication Date

2006

Excerpt:

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Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

1. Introduction to advertising -- 2. Advertising's role in marketing -- 3. Advertising and society

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Advertising : concept and copy

Felton, George, 1947-

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Books

Publication Date

2006

Excerpt:

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10.

Guerrilla advertising : unconventional brand communication

Lucas, Gavin, 1975-

Format:

Books

Publication Date

2006

Excerpt:

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11.

Advertising now.print

Wiedemann, Julius.

Inhaltsverzeichnis
Inhaltsverzeichnis

Format:

Books

Publication Date

2006

Excerpt:

<a href="http://bvbm2.bib-bvb.de:8993/F?func=service&doc_library=BVB01&doc_number=015406509&line

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12.

Small business marketing for dummies

Schenck, Barbara Findlay.

Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html

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Books

Publication Date

2005

Excerpt:

pt. I. Getting started in marketing -- 1. A helicopter view of the marketing process -- 2. All

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