IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
53 Results Found Subscribe to search results
00000IIE
Print
50. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
1998
Excerpt: 
. 3. Analyzing the communication process -- pt. 4. Objectives and budgeting for integrated marketing
Available: Copies:
51. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing and Advertising Strategies. 4. Marketing and Consumer Behavior: The Foundations of Advertising. 5
Available: Copies:
52. 
Cover image for The South African advertising book : make the other half work too
The South African advertising book : make the other half work too
The South African advertising book : make the other half work too
by 
Sinclair, Roger.
Format: 
Books
Publication Date 
1997
Excerpt: 
4
Available: Copies:
53. 
Cover image for Advertising communications & promotion management
Advertising communications & promotion management
by 
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format: 
Regular print
Publication Date 
1997
Excerpt: 
Audience Selection and Action Objectives -- 4. Behavioral Sequence Model for Specific Targeting -- 5
Available: Copies:
Limit Search Results
Access Level
Author
Belch, George E. (George Edward), 1951-
(6)
Belch, Michael A.
(5)
Maggs, Jeremy.
(5)
Advertising Media Association of South Africa.
(3)
Burnett, John, 1944-
(3)
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Communication in marketing.
(15)
Sales promotion.
(14)
Marketing.
(13)
Advertising -- South Africa.
(11)
South Africa.
(8)
Item Available
Advanced Search Location