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49.

Cover image for Rhetorical and critical approaches to public relations II

Rhetorical and critical approaches to public relations II

by

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2009

Available: Copies:

50.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Available: Copies:

51.

Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media

Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media

by

Mckend, Robert.

Format:

Manuscript

Publication Date

2009

Available: Copies:

52.

Cover image for Advertising and promotion : an integrated marketing communication perspective

Advertising and promotion : an integrated marketing communication perspective

Advertising and promotion : an integrated marketing communication perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2009

Available: Copies:

53.

Cover image for Principles of advertising & IMC

Principles of advertising & IMC

Principles of advertising & IMC

by

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

Format:

Books

Publication Date

2008

Available: Copies:

54.

Cover image for Integrated marketing communications

Integrated marketing communications

Integrated marketing communications

by

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Available: Copies:

55.

Cover image for Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

by

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Available: Copies:

56.

Cover image for Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2007

Available: Copies:

57.

Cover image for Herd how to change mass behaviour by harnessing our true nature

Herd how to change mass behaviour by harnessing our true nature

by

Earls, Mark.

Table of contents only http://www.loc.gov/catdir/toc/ecip0619/2006027031.html

Format:

Books

Publication Date

2007

Available: Copies:

58.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Available: Copies:

59.

Cover image for Advertising campaign strategy : a guide to marketing communication plans

Advertising campaign strategy : a guide to marketing communication plans

Advertising campaign strategy : a guide to marketing communication plans

by

Parente, Donald.

Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html

Format:

Books

Publication Date

2006

Available: Copies:

60.

Cover image for Essentials of marketing communications

Essentials of marketing communications

by

Blythe, Jim.

Format:

Books

Publication Date

2006

Available: Copies:

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Belch, George E. (George Edward), 1951-

(11)

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(9)

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(8)

(4)

Clow, Kenneth E.

(4)

(4)

Independent Institute of Education. Vega School of Brand Leadership.

(4)

Angelopulo, G. C. (George Charles), 1956-

(3)

Koekemoer, Ludi.

(3)

(3)

Andrews, J. Craig.

(2)

Barker, Rachel, 1958-

(2)

Egan, John, 1952- author.

(2)

Kitchen, Philip J.

(2)

Mulder, D. (Dalmé)

(2)

Parente, Donald.

(2)

Rossiter, John R.

(2)

Van Heerden, Neels, 1957-

(2)

(1)

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(1)

(1)

Angelopulo, G. C. (George Charles), 1956- editor.

(1)

Barker, Rachel, 1958- editor.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising & promotion.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

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Belch, Michael A., author.

(1)

Bellman, Steven.

(1)

(1)

(1)

Blythe, Jim. Essentials of marketing.

(1)

Bothma, Neels, 1959-

(1)

(1)

(1)

Caywood, Clarke L., 1947-

(1)

Chartered Institute of Marketing.

(1)

Cook, Gordon, 1948-

(1)

Copley, Paul, 1952- author.

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Coulson-Thomas, Colin.

(1)

Dahlén, Micael.

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Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duncan, Tom (Thomas R.)

(1)

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

(1)

(1)

Elliott, Richard H.

(1)

Elliott, Richard.

(1)

Ellson, Tony, 1953-

(1)

Fill, Chris. Marketing communications.

(1)

(1)

Fishbach, Stephen.

(1)

Hackley, Christopher E.

(1)

Harris, Thomas L., 1931-

(1)

Heath, Robert L. (Robert Lawrence), 1941-

(1)

Holtzhausen, Lida

(1)

Institute of Marketing.

(1)

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Kazmi, S. H. H.

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Kim, Chʻung-hyŏn, 1950-

(1)

Kotler, Philip.

(1)

Kruckeberg, Dean.

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Lange, Fredrik.

(1)

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Mckend, Robert.

(1)

Mokoena, Kamogelo.

(1)

Monash University. Dept. of Marketing.

(1)

(1)

(1)

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(1)

(1)

Ndaki, Lungile.

(1)

(1)

(1)

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(1)

Niemann-Struweg, I.

(1)

Ouwersloot, Hans.

(1)

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(1)

(1)

(1)

Rensburg, Ronel S.

(1)

Reyneke, Rolene.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Shimp, Terence A. Advertising promotion and supplemental aspects of integrated marketing communication.

(1)

Shimp, Terence A. Advertising, promotion and supplemental aspects of integrated marketing communications

(1)

Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated.

(1)

Shimp, Terence A. Promotion management & marketing communications.

(1)

Smith, P. R. (Paul Russell), 1957-

(1)

Smith, Terry, 1955-

(1)

(1)

Theron, Catherine Mpolokeng.

(1)

Toth, Elizabeth L.

(1)

Van Rooyen, Rob.

(1)

Van Vuuren, Mariken Jansen.

(1)

VanSlyke Turk, Judy.

(1)

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(1)

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(1)

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Sales promotion.

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(7)

Communication in management.

(4)

Marketing -- Management.

(4)

Marketing channels.

(4)

Strategic planning.

(4)

Advertising campaigns.

(3)

(3)

(3)

Advertising -- Management.

(2)

Communication en marketing.

(2)

Consumer behavior.

(2)

Consumers -- Research -- South Africa.

(2)

(2)

Electronic commerce.

(2)

Internet marketing.

(2)

Marktkommunikation.

(2)

Promoción de ventas.

(2)

Public relations.

(2)

(2)

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(1)

Advertising -- Research.

(1)

Advertising -- South Africa.

(1)

Attachment behavior.

(1)

(1)

BUSINESS & ECONOMICS -- Industrial Management.

(1)

BUSINESS & ECONOMICS -- Management Science.

(1)

BUSINESS & ECONOMICS -- Management.

(1)

BUSINESS & ECONOMICS -- Organizational Behavior.

(1)

Belanghebbenden.

(1)

(1)

Brand name products -- Marketing -- Management.

(1)

Business networks.

(1)

Canales de comercialización.

(1)

Commercial art.

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Communicatief handelen.

(1)

Communication dans les organisations.

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Communication en gestion.

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Communication in marketing -- India.

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Communication in marketing -- South Africa.

(1)

(1)

Comunicación en la mercadotecnia.

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Comunicación en mercadeo.

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Consumer behavior -- India.

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Electronic books.

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Image (Psychology)

(1)

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Integriertes Management.

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Kommunikationsmodell.

(1)

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(1)

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Market segmentation.

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Marketing -- Technological innovations.

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(1)

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(1)

(1)

(1)

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(1)

Promotie (public relations)

(1)

Public relations -- Moral and ethical aspects.

(1)

(1)

(1)

Relationship marketing.

(1)

Sales promotion -- Planning.

(1)

Sales promotion -- South Africa.

(1)

Social influence.

(1)

Social interaction.

(1)

Social media -- South Africa.

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