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1.

Cover image for The ultimate book of business brands : insights from the world's 50 greatest brands.

The ultimate book of business brands : insights from the world's 50 greatest brands.

The ultimate book of business brands : insights from the world's 50 greatest brands.

by

Crainer, Stuart.

Format:

Books

Publication Date

2003

Available: Copies:

2.

Cover image for Priceless : turning ordinary products into extraordinary experiences

Priceless : turning ordinary products into extraordinary experiences

by

LaSalle, Diana, 1949-

Format:

Books

Publication Date

2003

Available: Copies:

3.

Cover image for New product development : from initial idea to product management

New product development : from initial idea to product management

by

Annacchino, Marc A.

Publisher description http://www.loc.gov/catdir/description/els031/2003051881.html
Table of contents http://www.loc.gov/catdir/toc/els031/2003051881.html

Format:

Books

Publication Date

2003

Available: Copies:

4.

Brand management : a theoretical and practical approach

by

Riezebos, H. J., 1960-

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565
Inhaltsverzeichnis Brand management

Format:

Books

Publication Date

2003

Available: Copies:

5.

Warriors on the high wire : the balancing act of brand leadership in the twenty-first century

Warriors on the high wire : the balancing act of brand leadership in the twenty-first century

by

Gilmore, Fiona.

Format:

Books

Publication Date

2003 2001

Available: Copies:

6.

Cover image for Product management

Product management

Product management

by

Jooste, C. J.

Format:

Books

Publication Date

2002

Available: Copies:

7.

How come your brand isn't working hard enough? : the essential guide to brand management

How come your brand isn't working hard enough? : the essential guide to brand management

by

Cheverton, Peter.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA

Format:

Books

Publication Date

2002

Available: Copies:

8.

(Re)inventing the brand : can top brands survive the new market realities?

(Re)inventing the brand : can top brands survive the new market realities?

by

Kapferer, Jean-Noël.

Format:

Books

Publication Date

2001

Available: Copies:

9.

Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players

Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players

by

D'Alessandro, David F.

Format:

Books

Publication Date

2001

Available: Copies:

10.

Cover image for The hero and the outlaw : building extraordinary brands through the power of archetypes

The hero and the outlaw : building extraordinary brands through the power of archetypes

The hero and the outlaw : building extraordinary brands through the power of archetypes

by

Mark, Margaret.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/2001274378.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001274378.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001274378.html

Format:

Books

Publication Date

2001

Available: Copies:

11.

Cover image for The Brandmindset

The Brandmindset

The Brandmindset

by

Knapp, Duane E.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00268911.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00268911.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00268911.html

Format:

Books

Publication Date

2000

Available: Copies:

12.

Brand asset management : driving profitable growth through your brands

Brand asset management : driving profitable growth through your brands

by

Davis, Scott M., 1964-

Table of contents http://lcweb.loc.gov/catdir/toc/00008013.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/00008013.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/00008013.html

Format:

Books

Publication Date

2000

Available: Copies:

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Subject: Product management.

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Author

De Chernatony, L. (Leslie)

(3)

Taylor, David, 1964-

(3)

(3)

(2)

Behrer, Mattias.

(2)

Berndt, A. (Adele), 1966-

(2)

Elliott, Richard H., author.

(2)

Gilmore, Fiona.

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Morgan, Adam, 1969-

(2)

Nichols, David, 1967-

(2)

Percy, Larry, author.

(2)

Pervan, Simon, author.

(2)

Riezebos, H. J., 1960-

(2)

(1)

Annacchino, Marc A.

(1)

Ashworth, G. J. (Gregory John)

(1)

Baker, Michael John.

(1)

Bauer, Andreas.

(1)

Bergh, Joeri van den, 1971-

(1)

Bergh, Joeri van den.

(1)

(1)

Brannan, Matthew J.

(1)

Britton, Terry.

(1)

Cheverton, Peter.

(1)

Cooper, Robert G. (Robert Gravlin), 1943-

(1)

Crainer, Stuart.

(1)

D'Alessandro, David F.

(1)

Davis, Scott M., 1964-

(1)

De Chernatony, Leslie, 1953-

(1)

(1)

(1)

(1)

Elliott, Richard, 1950-

(1)

(1)

Foley, John, 1955-

(1)

Gamble, Paul R.

(1)

Grinten, Jaap van der.

(1)

Grütter, Anton.

(1)

(1)

(1)

Healey, Matthew.

(1)

(1)

(1)

Jewett, William S.

(1)

(1)

Kapferer, Jean-Noël.

(1)

Kavaratzis, Mihalis.

(1)

Keller, Kevin Lane, 1956-

(1)

Kendrick, Julie.

(1)

King, John P. (John Paul), 1944-

(1)

(1)

Knapp, Duane E.

(1)

Kootstra, Gert.

(1)

(1)

LaBonte, David A., 1953-

(1)

LaSalle, Diana, 1949-

(1)

(1)

Lehmann, Donald R.

(1)

Lehu, Jean-Marc.

(1)

Lindemann, Jan.

(1)

Lippincott Mercer (Firm)

(1)

Mark, Margaret.

(1)

Maskey, Bhawana.

(1)

Mathieson, Rick.

(1)

McDonald, Malcolm.

(1)

(1)

Nickles, Elizabeth.

(1)

Owens, Michele.

(1)

Parsons, Elizabeth.

(1)

Pearson, Carol, 1944-

(1)

(1)

Priola, Vincenza, 1970-

(1)

(1)

Reinertsen, Donald G., 1950-

(1)

(1)

Shinkins, Sadie.

(1)

Sicard, Marie-Claude.

(1)

Smith, Preston G., 1941-

(1)

Soechtig, Steven G., author.

(1)

Toschka, Holger Y., author.

(1)

Trott, Paul VerfasserIn.

(1)

Wallace, Elaine.

(1)

Winer, Russell S.

(1)

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Developer Books

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Reference Books

Material Type

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Recommended Books

Language

(68)

Library

RC Bloemfontein

RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

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Publication Date

Subject

Brand name products.

(26)

Branding (Marketing)

(13)

Brand name products -- Management.

(6)

Strategic planning.

(6)

Industrial management.

(5)

(5)

(4)

(4)

Technische vernieuwing.

(4)

(4)

Consumer behavior.

(3)

(3)

Product management -- Case studies.

(3)

Productontwikkeling.

(3)

Technological innovations -- Management.

(3)

Changement organisationnel.

(2)

Corporate image.

(2)

Corporations -- Finance.

(2)

(2)

Gestion d'entreprise.

(2)

(2)

New products -- Management.

(2)

New products -- Marketing.

(2)

Organizational change.

(2)

Planification stratégique.

(2)

Product management -- South Africa -- Case studies.

(2)

Product management -- South Africa.

(2)

Produits commerciaux -- Gestion.

(2)

Target marketing.

(2)

(2)

Wettbewerbsstrategie.

(2)

Young adult consumers.

(2)

Young consumers.

(2)

Administração da produção.

(1)

Administração industrial.

(1)

Brand name products -- Case studies.

(1)

Brand name products -- United States.

(1)

Business and Management.

(1)

(1)

Chief executive officers.

(1)

Commerce mobile.

(1)

Computer games.

(1)

Consumer satisfaction.

(1)

Creative ability in business.

(1)

Customer loyalty.

(1)

Draadloze communicatie.

(1)

Electronic games industry.

(1)

Employee motivation.

(1)

Finanças das empresas.

(1)

Food -- Marketing.

(1)

Food -- Research.

(1)

Food industry and trade -- Technological innovations.

(1)

(1)

Industrial design.

(1)

Industrial relations.

(1)

Innovationsmanagement.

(1)

Internet marketing.

(1)

(1)

Markalı ürünler.

(1)

Marketing -- Management.

(1)

Marketing -- Psychological aspects.

(1)

Marques de commerce.

(1)

(1)

Mobile commerce.

(1)

Mudança organizacional.

(1)

New products -- Management -- Case studies.

(1)

New products -- Planning.

(1)

New products -- Technological innovations.

(1)

Personnel management.

(1)

Place marketing -- Case studies.

(1)

Place marketing.

(1)

Planejamento estratégico.

(1)

Product life cycle.

(1)

Product management

(1)

Product management -- United States.

(1)

Production -- Gestion.

(1)

Produits de marque -- Gestion.

(1)

Produits de marque.

(1)

Produits nouveaux -- Gestion.

(1)

Produits nouveaux.

(1)

Produktmanagement

(1)

Produktpolitik.

(1)

Quality of work life.

(1)

(1)

Relationship marketing.

(1)

Reliability (Engineering)

(1)

Reorganisation.

(1)

Research, Industrial.

(1)

Service industries -- Management.

(1)

Sociétés -- Finances.

(1)

(1)

Strategische planning.

(1)

Success in business.

(1)

Technische Innovation.

(1)

Technological innovations.

(1)

Wikis (Computer science)

(1)

(1)

Üretim yönetimi.

(1)

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