659.2 H758P 2012

, Mark Hass, Phil Gomes, Steve Rubel, Dereck Creevey -- Global media relations: traditional through 2.0

: Understanding PR -- Chapter 2: PR Ethics -- Chapter 3: The make up of the PR industry -- Chapter 4: How to

659.2 P978P 2012

659.2 S462R 2012

659.2 D691R 2011

of pr -- Learn to ignore the old rules -- 2. The new rules of marketing and pr -- The long tail of

and ethics -- pt. 2. Public relations in practice. Introducing the practice -- Public relations in

659.2 C623D 2011

-- Priority publics -- Channels -- Role of the writer -- Conclusions -- Exercises -- Chapter 2: Ethical and

659.2 GOR

659.2 E26P 2011