assessment, this title is based on the premise that public relations (PR) is a management function, one

PR.

-- From charities to celebrities : the variety and diversity of PR practice -- Where PR (and you) can go

-- Research for storage and retrieval -- Sources for PR writers and researchers -- Secondary sources for

-- Goals, objectives, and strategy -- Implementation and budgeting -- Evaluation -- PR communications for

"Taking a managerial perspective on the field of public relations, this book explores PR and its

'Etang -- Public relations in the postmodern city: an ethnographic account of PR occupational culture in Mexico

; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government

PR.

PR.

lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The

-- Destabilizing the PR effort -- Diplomacy -- Love thy neighbour -- Direct mail -- Volkswagen blasted over bomb