2

1 Globalization: global demand and supply strategies -- 2 Strategie concepts and the customer

2

659.2 S658S 2013

Challenge 2.2: Appropriating Satisfaction in a B2B Situation -- Marketing Thinking Challenge 2.3

penetration with distribution -- Core growth driver 2 Premiumisation -- The Grow the Core workouts -- The best

Contents note continued: 6.2. Origins of the RBV of the firm -- 6.2.1. Definitions within the RBV

-driven enterprise-level view, (2) to promote and explain the emerging profession of EA, and (3) to provide the first

-- Analysing competitors -- Internal analysis -- pt. 2. Market strategies. Strategic marketing planning

2

Contents note continued: Strategic management in practice - Shell, Nestle -- 2.1.Introduction -- 2

strategic management / Alain Verbeke -- 2.The end of the opportunism versus trust debate: bounded