Log In
|
My Account
|
My Lists
|
Enable Accessibility Mode
|
Remember to clear the cache and close the browser window.
Search Limit
Everything
Library Search
Library Favorites Search
Rooms Content Search
DiXML Search
PDF Search
Other Marc Search
Asset Search
Electronic Resources Search
Rooms Restriction Values
All Fields
Author
Keyword in Author headings
Title
Subject
Keyword in Subject headings
ISBN
Search Field
All Fields
Target Value
Limit Value
Restriction Value
Search For:
Advanced Search
Select an Action
Place Hold(s)
Add to My Lists
Email
Print
50 Results Found
1
2
3
4
5
Sort By:
Relevance (Default)
Publication Date (Ascending)
Publication Date (Descending)
Title
Author
00
IIE
Select a list
Temporary List
Make this your default list.
The following items were successfully added.
There was an error while adding the following items. Please try again.
One or more items could not be added because you are not logged in.
1.
The advertising handbook
The advertising handbook
by
Brierley, Sean, 1966-
Format:
Books
Publication Date
1995
Excerpt:
The advertising handbook / Brierley, Sean, 1966-
Available:
Copies:
2.
The sponsored life : ads, TV, and American culture
by
Savan, Leslie.
Format:
Books
Publication Date
1994
Excerpt:
Television advertising -- Social aspects -- United States.
Available:
Copies:
Select an Action
Place Hold(s)
Add to My Lists
Email
Print
1
2
3
4
5
Limit Search Results
Access Level
Include
Exclude
0
1
2
3
4
Author
Include
Exclude
Cateora, Philip R.
(5)
Graham, John L.
(4)
Brierley, Sean, 1966-
(3)
Fennis, Bob Michaël, 1968-
(2)
Mueller, Barbara, 1958-
(2)
Stroebe, Wolfgang.
(2)
Alozie, Emmanuel C.
(1)
Alper, Loretta.
(1)
Baines, Paul, 1973-
(1)
Belch, George E. (George Edward), 1951-
(1)
Belch, Michael A.
(1)
Benoit, Pamela J., 1954-
(1)
Benoit, William L.
(1)
Benyahia, Sarah Casey.
(1)
Berger, Warren.
(1)
Biagi, Shirley, author.
(1)
Brenkert, George G.
(1)
Brock, Timothy C., 1935-
(1)
Campbell, Karlyn Kohrs.
(1)
Caraway, Brett R., author.
(1)
Cateora, Philip R., author.
(1)
Close, Angeline, editor.
(1)
Conboy, Martin.
(1)
Cullen, John B. (John Brooks), 1948-
(1)
Dru, Jean-Marie.
(1)
Egan, John, 1952-
(1)
Fennis, Bob Michaël, 1968- author.
(1)
Frith, Katherine Toland.
(1)
Gardner, Abigail.
(1)
Garner, Kelly.
(1)
Gerstman, Richard.
(1)
Gibbons, Thomas.
(1)
Gilly, Mary C., joint author.
(1)
Goldman, Robert, 1949-
(1)
Graham, John L., joint author.
(1)
Green, Mark C., author.
(1)
Green, Melanie C.
(1)
Hansen, Anders, 1957-
(1)
Independent Institute of Education. Vega School of Brand Leadership.
(1)
Jamieson, Kathleen Hall.
(1)
Jefkins, Frank William.
(1)
Jhally, Sut.
(1)
Johnson, Janet Buttolph, 1950-
(1)
Keegan, Warren J. author.
(1)
Klein, Naomi, 1970-
(1)
Klein, Naomi, 1970- No logo.
(1)
Lavin, Maud.
(1)
Lemish, Dafna, 1951-
(1)
Lemish, Dafna, 1951- editor.
(1)
Maarek, Philippe J.
(1)
Mahlangu, Thulani.
(1)
McNair, Brian, 1959-
(1)
Media Education Foundation.
(1)
Meyers, Herbert M.
(1)
Mycoff, Jason D., 1975-
(1)
Papson, Stephen.
(1)
Parboteeah, Praveen.
(1)
Perloff, Richard M.
(1)
Rayner, Philip, 1947-
(1)
Reynolds, H. T. (Henry T.)
(1)
Rodgers, Shelly.
(1)
Savan, Leslie.
(1)
Scammell, Margaret.
(1)
Scott, David Meerman.
(1)
Sheehan, Kim Bartel.
(1)
Sheehan, Kim.
(1)
Smith, Craig Allen, 1949 February 4-
(1)
Stroebe, Wolfgang, author.
(1)
Thorson, Esther.
(1)
Wall, Peter.
(1)
More
View All
Fewer
Collapse All
Format
Include
Exclude
Books
(46)
Electronic Resources
(2)
Manuscript
(1)
Video disc
(1)
Item Category 1
Include
Exclude
Lecturer Books
Non-Fiction Books
Prescribed Books
Recommended Books
Theses/Dissertations
Material Type
Include
Exclude
General Books
Lecturer Books
Prescribed books
Recommended Books
Reference Books
Theses/Dissertations
Unknown
More
View All
Fewer
Collapse All
Language
Include
Exclude
English
(50)
Library
Include
Exclude
Cataloguing
IIE Sandton
IIEMSA
RC Braamfontein
RC Cape Town
RC Durban
RC Pretoria CBD
VC Cape Town
VC Durban North
VC Nelson Mandela Bay
VC Pietermaritzburg
VC Pretoria
VC Sandton
VC Waterfall
VC Westville
VEGA Bordeaux
VEGA Cape Town
VEGA Durban
VEGA Pretoria
More
View All
Fewer
Collapse All
Shelf Location
Include
Exclude
On-Shelf Faculty Commerce (IIE CAT only)
On-Shelf Faculty Humanities (IIE CAT only)
On-Shelf Lecturer
On-Shelf Student
Short Loans
Standard shelving location
More
View All
Fewer
Collapse All
Publication Date
Include
Exclude
1994-1998
1999-2003
2004-2009
2010-2014
2015-2024
Subject
Include
Exclude
Advertising.
(10)
Export marketing.
(8)
International business enterprises.
(6)
Advertising -- Psychological aspects.
(4)
Marketing.
(4)
Publicité.
(4)
Advertising -- Handbooks, manuals, etc.
(3)
Communication in politics -- United States.
(3)
Consumers -- Attitudes.
(3)
Empresas internacionales.
(3)
Political campaigns -- United States.
(3)
Advertenties.
(2)
Advertising -- Social aspects.
(2)
Business ethics.
(2)
Communication in politics.
(2)
Entreprises multinationales.
(2)
Influence (Psychology)
(2)
Intercultural communication.
(2)
Internationale marketing.
(2)
Internationales Marketing.
(2)
Internet marketing.
(2)
Marchés d'exportation.
(2)
Marketing -- Political aspects.
(2)
Marketing international.
(2)
Mass media -- Political aspects.
(2)
Mass media and children.
(2)
Mass media.
(2)
Médias.
(2)
Persuasion (Psychology)
(2)
Public relations.
(2)
Reclame.
(2)
USA.
(2)
United States -- Politics and government.
(2)
Vente internationale.
(2)
Werbung.
(2)
Advertising
(1)
Advertising -- Developing countries.
(1)
Advertising -- History.
(1)
Advertising -- Pictorial works.
(1)
Advertising -- Social aspects -- United States -- Case studies.
(1)
Advertising campaigns -- Psychological aspects.
(1)
Advertising campaigns -- Social aspects.
(1)
Advertising media planning.
(1)
Advertising, Political.
(1)
Agences de publicité -- Gestion -- Cas, Études de.
(1)
Art and industry.
(1)
Art et industrie.
(1)
Art publicitaire.
(1)
Arts graphiques -- Aspect politique.
(1)
Arts graphiques -- Aspect social.
(1)
Aspects psychologiques.
(1)
Berichterstattung.
(1)
Bildband.
(1)
Brand name products -- Political aspects.
(1)
Brand name products -- Public opinion.
(1)
Business intelligence -- Moral and ethical aspects.
(1)
Campagnes publicitaires -- Cas, Études de.
(1)
Campaign management.
(1)
Changement organisationnel -- Gestion -- Cas, Études de.
(1)
Comercio internacional.
(1)
Commercial art.
(1)
Communication en marketing international.
(1)
Communication en marketing.
(1)
Communication in marketing.
(1)
Communication interculturelle.
(1)
Communication politique.
(1)
Consumer behavior.
(1)
Consumers' preferences.
(1)
Créativité
(1)
Digital media -- Economic aspects -- Textbooks.
(1)
Digital media -- Political aspects.
(1)
Documentary films.
(1)
E-commerce.
(1)
Economics -- Information technology -- Textbooks.
(1)
Elections.
(1)
Electronic commerce -- Psychological aspects.
(1)
Entreprises -- Réorganisation.
(1)
Etudes de marché.
(1)
Exportación.
(1)
Fernsehsendung.
(1)
Freedom of speech.
(1)
Grafische vormgeving.
(1)
Graphic arts -- Political aspects.
(1)
Graphic arts -- Social aspects.
(1)
Handbooks and manuals.
(1)
History.
(1)
International business enterprises -- Political aspects.
(1)
International business enterprises -- Public opinion.
(1)
International trade.
(1)
Journalism -- Great Britain -- History.
(1)
Journalism -- Social aspects -- Great Britain.
(1)
Knowledge economy -- Textbooks.
(1)
Kommunikation.
(1)
Kultur.
(1)
Marketing -- Guides, manuels, etc.
(1)
Marketing -- Moral and ethical aspects.
(1)
Marketing -- Social aspects.
(1)
Marques commerciales.
(1)
Mass media -- Audiences.
(1)
Mass media -- Influence.
(1)
Mass media -- United States.
(1)
Mass media and the environment.
(1)
Mass media and youth.
(1)
Massenmedien.
(1)
Medien -- Umweltschutz.
(1)
Mercadeo de exportación.
(1)
Mercado de exportación.
(1)
Merken.
(1)
Newspapers -- Ownership.
(1)
Nike (Firm)
(1)
Obama, Barack.
(1)
Packaging.
(1)
Persuasion (Rhetoric)
(1)
Pictorial works.
(1)
Plans médias.
(1)
Political campaigns.
(1)
Political science -- Methodology.
(1)
Politik och massmedia.
(1)
Politische Kommunikation.
(1)
Presidents -- United States -- Election.
(1)
Press -- Great Britain -- Influence.
(1)
Press and politics -- Great Britain.
(1)
Produits nouveaux -- Commercialisation -- Guides, manuels, etc.
(1)
Public relations & advertising.
(1)
Public relations -- Management.
(1)
Public relations and politics.
(1)
Publicité
(1)
Publicité - Histoire.
(1)
Publicité - Ouvrages illustrés.
(1)
Publicité -- Guides, manuels, etc.
(1)
Publicité -- Histoire.
(1)
Publicité -- Ouvrages illustrés.
(1)
Publicité internationale.
(1)
Publicité télévisée -- Aspect social -- États-Unis.
(1)
Relations publiques -- Gestion.
(1)
Relations publiques.
(1)
Sales promotion.
(1)
Sociale aspecten.
(1)
Sports -- United States -- Marketing.
(1)
Technological innovations -- Economic aspects -- Textbooks.
(1)
Technologies de l'information et de la communication.
(1)
Telecommunication -- Law and legislation.
(1)
Television advertising -- Social aspects -- United States
(1)
Television advertising -- Social aspects -- United States.
(1)
Television advertising -- Social aspects.
(1)
Television broadcasting -- Social aspects -- United States
(1)
Television broadcasting -- Social aspects -- United States.
(1)
Television broadcasting -- Social aspects.
(1)
Télévision -- Aspect social -- États-Unis.
(1)
Umweltschutz -- Medien.
(1)
Umweltschutz -- Öffentliche Meinung.
(1)
Umweltschutz.
(1)
United States.
(1)
Video recordings for the hearing impaired.
(1)
Werbesendung.
(1)
publicité (commerce) -- télévision -- vie culturelle -- Etats-Unis -- 20e s. (fin)
(1)
Öffentliche Meinung -- Umweltschutz.
(1)
More
View All
Fewer
Collapse All
Item Available
Include
Exclude
1
Advanced Search Location
Include
Exclude
Cataloguing
IIE Sandton
IIEMSA
RC Braamfontein
RC Cape Town
RC Durban
RC Pretoria CBD
VC Cape Town
VC Durban North
VC Nelson Mandela Bay
VC Pietermaritzburg
VC Pretoria
VC Sandton
VC Waterfall
VC Westville
VEGA Bordeaux
VEGA Cape Town
VEGA Durban
VEGA Pretoria
More
View All
Fewer
Collapse All
true
{sortLabel}
{alphabetical}
{relevance}
{include}
{exclude}
{facetName}
{results}
{displayName}
{count}
{error}
