Sales management for tourism. Textbook / Van Nieuwenhuizen, P. J. J.

BUSINESS & ECONOMICS -- Industrial Management.

Advertising theory / Rodgers, Shelly.

Marketing -- Management.

Marketing without advertising : brand preference and consumer choice in Cuba / Morales, Emilio

Marketing management : a value-creation process / Jolibert, Alain. Marketing management.

Luxury brand management : a world of priviledge / Chevalier, Michel, 1943-

Online consumer behavior : theory and research in social media, advertising, and e-tail / Close

Effective small business management : an entrepreneurial approach / Scarborough, Norman M.

management, sales promotion, direct mail, the internet and direct marketing -- Pricing -- Modifying the

-- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales

Public relations -- Management -- Case studies.