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49. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
segmentation ; International market segmentation -- Understanding markets. Marketing information and research
Available: Copies:
50. 
Cover image for Essentials of marketing
by 
Brassington, Frances.
Format: 
Books
Publication Date 
2013
Excerpt: 
communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing
Available: Copies:
51. 
Cover image for Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising -- Textbooks.
Available: Copies:
52. 
Cover image for Music business handbook and career guide
by 
Baskerville, David.
Format: 
Books
Publication Date 
2013
Excerpt: 
protection -- Promotion, advertising -- Income sources -- National Music Publishers' Association -- The Harry
Available: Copies:
53. 
Cover image for Media today : mass communication in a converging world
by 
Turow, Joseph.
Format: 
Books
Publication Date 
2013
Excerpt: 
importance of media literacy ; Making sense of research on media effects and media culture ; The business of
Available: Copies:
54. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
advertising -- Public relations and selling -- Public relations and research -- The practice of public
Available: Copies:
by 
Ioannou, Sophia.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on
Available: Copies:
by 
Dobie, Kaylee Anne.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
Marketing research -- South Africa -- Cape Town.
Available: Copies:
by 
Kuilman, Kate.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
No press is bad press : exploring the effect of controversial advertising on brand image / Kuilman
Available: Copies:
59. 
Cover image for Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising theory / Rodgers, Shelly.
Available: Copies:
60. 
Cover image for Mediawriting : print, broadcast, and public relations
by 
Whitaker, Wayne R., 1940-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.
Available: Copies:
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