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1.

Cover image for How brands become icons : the principles of cultural branding

How brands become icons : the principles of cultural branding

How brands become icons : the principles of cultural branding

by

Holt, Douglas B.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0414/2004002697.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2004002697-d.html

Format:

Books

Publication Date

2004

Excerpt:

Brand name products.

Available: Copies:

2.

Cover image for How brands become icons : the principles of cultural branding

How brands become icons : the principles of cultural branding

How brands become icons : the principles of cultural branding

by

Holt, Douglas B.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0414/2004002697.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2004002697-d.html

Format:

Books

Publication Date

2004

Excerpt:

Brand name products.

Available: Copies:

3.

Cover image for AdValue : twenty ways advertising works for business

AdValue : twenty ways advertising works for business

by

Butterfield, Leslie, 1952-

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=288850
ebrary http://site.ebrary.com/id/10169897
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104763
MyiLibrary http://www.myilibrary.com?id=96636
Taylor & Francis http://www.tandfebooks.com/isbn/9780080471877

Format:

Electronic Resources

Publication Date

2003

Excerpt:

Advertising -- Brand name products.

Available: Copies:

4.

Cover image for AdValue : twenty ways advertising works for business

AdValue : twenty ways advertising works for business

by

Butterfield, Leslie, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/els031/2002043685.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2002043685.html

Format:

Books

Publication Date

2003

Excerpt:

Advertising -- Brand name products.

Available: Copies:

5.

Brand failures : the truth about the 100 biggest branding mistakes of all time

by

Haig, Matt.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html
Inhaltsverzeichnis Brand failures

Format:

Books

Publication Date

2003

Excerpt:

Brand loyalty.

Available: Copies:

6.

The brand marketing book : creating, managing, and extending the value of your brand

by

Marconi, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html

Format:

Books

Publication Date

2000

Excerpt:

The brand marketing book : creating, managing, and extending the value of your brand / Marconi, Joe.

Available: Copies:

7.

Commitment-led marketing : the key to brand profits is in the customer's mind

by

Hofmeyr, J. H. (Jan H.)

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html

Format:

Books

Publication Date

2000

Excerpt:

Brand loyalty.

Available: Copies:

8.

Brand spirit : how cause related marketing builds brands

by

Pringle, Hamish.

Table of contents http://catdir.loc.gov/catdir/toc/onix01/99013354.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99013354.html
Publisher description http://catdir.loc.gov/catdir/description/wiley031/99013354.html
Cover http://swbplus.bsz-bw.de/bsz076176711cov.htm

Format:

Books

Publication Date

1999

Excerpt:

Brand spirit : how cause related marketing builds brands / Pringle, Hamish.

Available: Copies:

9.

Cover image for Consumer behavior and marketing action

Consumer behavior and marketing action

Consumer behavior and marketing action

by

Assael, Henry.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html

Format:

Books

Publication Date

1995

Excerpt:

-- Complex decision making -- Comsumer learning, habit, and brand loyalty -- Low involvement decision making

Available: Copies:

10.

Managing brand equity : capitalizing on the value of a brand name

Managing brand equity : capitalizing on the value of a brand name

by

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html

Format:

Books

Publication Date

1991

Excerpt:

Managing brand equity : capitalizing on the value of a brand name / Aaker, David A.

Available: Copies:

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Access Level

Author

Independent Institute of Education. Vega School of Brand Leadership.

(14)

Butterfield, Leslie, 1952-

(2)

Holt, Douglas B.

(2)

Institute of Practitioners in Advertising.

(2)

Keller, Kevin Lane, 1956-

(2)

Kotler, Philip.

(2)

Roberts-Lombard, Mornay, editor.

(2)

Tait, Madéle, editor.

(2)

Aaker, David A.

(1)

American Marketing Association.

(1)

(1)

Atkin, Douglas.

(1)

Britton, Matt, 1975-, author

(1)

(1)

Chandra, Subhash.

(1)

Choi, Tsan-Ming, editor.

(1)

Close, Angeline, editor.

(1)

Durkin, Dianne M., 1947-

(1)

(1)

Elliott, Richard H., author.

(1)

Ellis, Michael Roy.

(1)

(1)

(1)

Hasen, Jeff, 1958-

(1)

Hattersley, Rachelle.

(1)

Heald, Michael.

(1)

Hofmeyr, J. H. (Jan H.)

(1)

Hughes, Sarah-Jane.

(1)

Independent Institute of Education. Vega School

(1)

Independent Institute of Education. Vega School.

(1)

Jain, Naveen (Management consultant)

(1)

Kall, Jacek VerfasserIn.

(1)

Keller, Kevin Lane, 1956- author.

(1)

Kellogg School of Management.

(1)

Kotler, Philip, author.

(1)

Lindström, Martin, 1970-

(1)

Makhanya, Nomfundo.

(1)

Maohapeloa, Joshuoa Pulumo.

(1)

(1)

Meadon, Darius.

(1)

Miletsky, Jason I.

(1)

Miller, Jon, 1971-

(1)

(1)

Morrison, Alastair M.

(1)

Mostert, Marike.

(1)

Mpobole, Mmamelo.

(1)

(1)

Muir, David, 1971-

(1)

Mujeer, A. Qasim.

(1)

Neal, William D. (William Douglas), 1943-

(1)

Neil, Hannah Jade.

(1)

Odendaal, Jeanne.

(1)

Paharia, Rajat.

(1)

Passikoff, Robert, 1948-

(1)

Percy, Larry, author.

(1)

Pervan, Simon, author.

(1)

Phogole, Karabo.

(1)

Pringle, Hamish.

(1)

Rao, Ajit, 1962-

(1)

(1)

Rifkind, Daniel.

(1)

Smith, Genevieve.

(1)

Soechtig, Steven G., author.

(1)

Strauss, Ron (Ronald), 1943-

(1)

Tavleieva, Tsvitana.

(1)

Thompson, Marjorie, 1957-

(1)

Tonkin, Madison

(1)

Tybout, Alice M.

(1)

Vaglietti, Daniela.

(1)

Van Hooser, Phillip, 1957-

(1)

Van Zyl, Lezje Eulize.

(1)

Wipperfürth, Alex.

(1)

Wollan, Robert, 1957-

(1)

(1)

Format

(38)

(19)

Electronic Resources

(1)

Item Category 1

Non-Fiction Books

Prescribed Books

Recommended Books

Theses/Dissertations

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(58)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Standard shelving location

Store Room/Cupboard

Withdrawn from the collection

Publication Date

Subject

Branding (Marketing)

(14)

Brand name products.

(10)

(8)

Consumer behavior.

(7)

Customer loyalty.

(6)

(6)

Brand name products -- Management.

(4)

Internet marketing.

(4)

(4)

(3)

Brand name products -- Marketing.

(3)

Customer relations -- Management.

(3)

Customer relations.

(3)

Marketing -- Management.

(3)

Product management.

(3)

Relationship marketing.

(3)

Advertising -- Brand name products.

(2)

Business names.

(2)

Consumer satisfaction.

(2)

Consumers' preferences.

(2)

Customer services -- Management.

(2)

Popular culture.

(2)

Produits de marque -- Commercialisation.

(2)

Strategisch management.

(2)

(1)

Aufsatzsammlung.

(1)

Automobiles -- Marketing.

(1)

BIens incorporels -- Evaluation -- Etats-Unis.

(1)

Bars (Drinking establishments)

(1)

Bedrijfsbeleid.

(1)

Biens incorporels -- États-Unis -- Gestion.

(1)

Brand building -- Research -- South Africa

(1)

Brand consumer behaviour -- Research

(1)

Brand customer service -- Research

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand name products -- Case studies.

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products -- Valuation -- Management.

(1)

Brand name products -- Valuation -- United States -- Management.

(1)

Brand name products -- Valuation.

(1)

Brand name products Valuation Management United States

(1)

Branding (Marketing) -- Case studies.

(1)

Branding (Marketing) -- Management.

(1)

Business networks.

(1)

Cell phone advertising.

(1)

Computer communications & networking.

(1)

Consommateurs -- Comportement.

(1)

Consommateurs -- Fidélité

(1)

Consumentengedrag.

(1)

Consumers -- Examinations, questions, etc.

(1)

Corporate culture.

(1)

Cosmetics -- Research -- Cape Town, South Africa

(1)

Customer services.

(1)

(1)

Electronic commerce -- Psychological aspects.

(1)

Employee loyalty.

(1)

Employee motivation.

(1)

Fashion merchandising.

(1)

Fehlentscheidung.

(1)

Fidélité à une marque.

(1)

Food service -- Marketing.

(1)

(1)

Hospitality industry -- Marketing.

(1)

Hospitality industry Marketing

(1)

Identity (Psychology)

(1)

Identité (Psychologie)

(1)

Intangible -- Valuation -- United States -- Management.

(1)

Intangible property -- Valuation -- Management.

(1)

Intangible property -- Valuation -- United States -- Management.

(1)

Intangible property -- Valuation.

(1)

Intangible property Valuation Management United States

(1)

Interpersonal communication.

(1)

Lealtad de marca.

(1)

Logotypes -- Gestion.

(1)

(1)

(1)

(1)

(1)

Marketing -- Management -- Textbooks.

(1)

Marketing -- Psychological aspects.

(1)

Marketing -- organization & administration.

(1)

Marketing research.

(1)

Marketing social.

(1)

Marknadsföring.

(1)

(1)

Marques de commerce -- Choix.

(1)

Marques de commerce -- États-Unis -- Gestion.

(1)

Mercadotecnia -- Administración.

(1)

(1)

(1)

(1)

Missmanagement.

(1)

Mobile commerce.

(1)

Motivation research (Marketing)

(1)

Motivation research (Marketing) -- Examinations, questions, etc.

(1)

Organizational behavior.

(1)

Organizational commitment.

(1)

Periodicals -- Internet marketing.

(1)

Positionnement (Publicité)

(1)

Product Line Management -- economics.

(1)

Product Line Management -- organization & administration.

(1)

Productos de marca -- Valoración.

(1)

Productos de marca registrada (Mercadotecnia) -- Administración.

(1)

Produits de marque -- Marketing.

(1)

Produits de marque -- États-Unis -- Gestion.

(1)

Produits de marque -- États-Unis.

(1)

Propiedad intangible -- Valoración.

(1)

Public relations & advertising.

(1)

Sales & marketing.

(1)

(1)

Social marketing.

(1)

Strategic planning.

(1)

Target marketing.

(1)

(1)

Tourism -- Marketing.

(1)

Tourism Marketing

(1)

(1)

(1)

(1)

(1)

Young adult consumers.

(1)

Young adults -- Attitudes.

(1)

Young adults -- Conduct of life.

(1)

(1)

youth-driven youth marketing ungdoms marketing ungdomsdrevet

(1)

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