Global marketing : foreign entry, local marketing & global management

The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executives

Introduction to marketing : competing in the 21st century : study guide.

Advertising and promotion : an integrated marketing communications perspective

Marketing management : a strategic approach with a global orientation

Introduction to advertising and promotion : an integrated marketing communications perspective

Marketing plans : how to prepare them, how to use them

The brand marketing book : creating, managing, and extending the value of your brand

Successful marketing communications : a practical guide to planning and implementation

Internal marketing : tools and concepts for customer-focused management

The marketing decision maker : from MkIS to MDSS

Understanding business marketing and purchasing : an interaction approach

The marketing decision maker from MKIS to MDSS

EMarketing eXcellence : planning and optimizing your digital marketing

The Book Every Marketer Should Most Definitely Read : Insights and Lessons from Successful Marketing Minds

Digital marketing in practice : design, implement and measure effective campaigns

Digital marketing fundamentals : OMCP's official guide to OMCA certification

The digital marketing planner : your step-by-step guide

Advertising and promotion : an integrated marketing communications perspective

Marketing research : using analytics to develop market insights

The content marketing handbook : how to double the results of your marketing campaigns

Consumer behaviour : South African psychology and marketing applications

A very short, fairly interesting and reasonably cheap book about international marketing

eMarketing : the essential guide to marketing in a digital world

Advertising and promotion : an integrated marketing communications perspective

Digital marketing analytics : making sense of consumer data in a digital world

Advertising, promotion, and other aspects of integrated marketing communications

Marketing in South Africa : consumer landscape : concepts and cases

Mobile marketing : how mobile technology is revolutionizing marketing, communications and advertising

Made in South Africa a study of the Proudly South African marketing campaign

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

Principles of marketing : global and southern African perspectives

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

An investigation into whether alcoholic brands and the marketing thereof adversely affect students' personal and academic performance

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

Evaluating the success of real-time content marketing on twitter during live sporting events

Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing

Evaluating the success of real-time content marketing on Twitter during live sporting events

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

An exploration of the concept of New Marketing and how it is changing the business world

Game your campaign : what marketers can learn from educators : creating a 'game to market' model for the development of marketing campaigns, based on pedagogical approaches to gamification

Advertising and promotion : an integrated marketing communications perspective

Essentials of marketing research : a hands-on orientation

Conscious marketing : how to create an awesome business with a new approach to marketing

Alcohol affair : the influence of experiential marketing on purchase behaviour

Advertising, promotion, and other aspects of integrated marketing communications

Adversperience : the convergence of advertising and experiential marketing

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

Strategic marketing theory and application for competitive advantage

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

The use of gamification as a marketing communication tool to engage with South African millenials

Marketing and the common good : essays from Notre Dame on societal impact

Marketing analytics : data-driven techniques with Microsoft Excel

Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare

Handbook of research on marketing and corporate social responsibility

Social marketing and behaviour change : models, theory and applications

Strategic marketing : theory and aplication for competitive advantage

The annual 2013/14 : advertising, media, marketing and branding

Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising

eMarketing : the essential guide to marketing in a digital world

Measuring marketing : 110+ key metrics every marketer needs

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principles

Dark marketing : an investigation into the effects of dark marketing strategies in the blended whiskey industry in the Western Cape

Internet marketing for entrepreneurs : using Web strategy for business success

Marketing for entrepreneurs : concepts and applications for new ventures

Valuable content marketing : why quality content is key to business

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

60-minute brand strategist : the essential brand book for marketing professionals

Social media marketing all-in-one for dummies.

Green Marketing and the Ecological Advertisement: an analysis of the structure of the communication in announcements printed matters

Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises

The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing

Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results

The complete marketer : 60 essential concepts for marketing excellence

Marketing database analytics : transforming data for competitive advantage

Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.

The science of marketing : when to tweet, what to post, how to blog, and other proven strategies

International consumer behavior in the 21st century : impact on marketing strategy development

Consumer behaviour : South African psychology and marketing applications

Advertising, promotion, and other aspects of integrated marketing communications

The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

The annual 2011/12 : advertising, media, marketing and branding

The annual 2012/13 : advertising, media, marketing and branding.

Marketing death : culture and the making of a life insurance market in China

Marketing without advertising : brand preference and consumer choice in Cuba

Marketing in the age of Google : your online strategy IS your business strategy

No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses

Engagement marketing : how small business wins in a socially connected world

Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices

The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone

Rethinking reputation : how PR trumps marketing and advertising in the new media world

Social marketing to protect the environment : what works

Greener products : the making and marketing of sustainable brands

Breakthrough marketing plans : how to stop wasting time and start driving growth

Unconscious branding : how neuroscience can empower (and inspire) marketing

Good works! : marketing and corporate initiatives that build a better world-- and the bottom line

No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industry

What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon

What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

The two sides of employer branding specialisation : exploring the concept and value of employer branding within a company : internal marketing

Qualitative research methods in public relations and marketing communications

Marketing accountability : a new metrics model to measure marketing effectiveness

Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships

The marketing firm : economic psychology of corporate behaviour

The old rules of marketing are dead : the 6 new rules for reinventing your brand & reigniting your business

Consumer behavior and culture : consequences for global marketing and advertising

Sticky Marketing. ; Why Everything in Marketing Has Changed and What to Do about It.

Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth

Outcome-based marketing : the new rules for marketing on the web

Marketing plans for service businesses : a complete guide

The new relationship marketing : how to build a large, loyal, profitable network using the social Web

Data mining techniques : for marketing, sales, and customer relationship management

Hands-on social marketing : a step-by-step guide to designing change for good

Marketing communications : integrating offline and online with social media

Marketing and public relations for museums, galleries, cultural and heritage attractions

The annual 2010/11 : advertising, media, marketing and branding

An explorative study into the church marketing and branding of the Christian church

Experience the message : how experiential marketing is changing the brand world.

Marketing 3.0 : from products to customers to the human spirit