Marketing communication : an integrated approach / Koekemoer, Ludi.

Direct marketing.

Essentials of marketing research : putting research into practice / Clow, Kenneth E.

modeling in direct marketing: a data mining-based approach for target selection -- 7. Caravan insurance

Principles of marketing / Kapoor, Neeru.

Nontraditional media in marketing and advertising / Blakeman, Robyn, 1958-

-- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing

-- Integrated marketing communications: building strong relationships between the brand and the consumer -- The

Measuring marketing : 110+ key metrics every marketer needs / Davis, John, 1960 February 17- author.

Direct marketing.

communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and

Internet marketing : integrating online and offline strategies / Roberts, Mary Lou.