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1. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
markets and consumer buying behavior -- Organizational buyer behavior -- Customer driven marketing
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2. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
developments in the fields of social and consumer psychology. Key questions covered in the volume include
Available: Copies:
3. 
Cover image for Social marketing : influencing behaviors for good
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2016
Excerpt: 
Social marketing : influencing behaviors for good / Kotler, Philip.
Available: Copies:
4. 
Cover image for UX for beginners : a crash course in 100 short lessons
by 
Marsh, Joel, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
punishments -- Conditioning and addiction -- Gamification -- Social/viral structure -- How to create trust
Available: Copies:
5. 
Cover image for International management : culture, strategy, and behavior
by 
Luthans, Fred.
Format: 
Books
Publication Date 
2015
Excerpt: 
International management : culture, strategy, and behavior / Luthans, Fred.
Available: Copies:
6. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
organizations -- Perspectives on consumer behavior -- The communication process -- Source, messsage, and channel
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7. 
Cover image for Health promotion in multicultural populations : a handbook for practitioners and students
by 
Huff, Robert M., editor of compilation.
Format: 
Books
Publication Date 
2015
Excerpt: 
acceleration: a model for behavior change and social mobilization / Amelie G. Ramirez, Patricia Chalela
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8. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion
Available: Copies:
9. 
Cover image for Adult development and aging
by 
Cavanaugh, John C., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Aging -- Social aspects -- Textbooks.
Available: Copies:
10. 
Cover image for Management fundamentals : concepts, applications, & skill development
by 
Lussier, Robert N.
Format: 
Books
Publication Date 
2015
Excerpt: 
, Ethics, and Social Responsibility -- Managing Diversity in a Global Environment -- Planning : -- Creative
Available: Copies:
11. 
Cover image for Applying communication theory for professional life : A practical introduction.
by 
Dainton, Marianne.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Assumptions of Politeness Theory -- Preserving Face -- Social Exchange Theory -- Assumptions of SET -- Core
Available: Copies:
12. 
Cover image for Children and media : a global perspective
by 
Lemish, Dafna, 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
. Media and health-related behaviors -- Learning violent behaviors -- Cumulative effects of media violence
Available: Copies:
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