Search Results for Advertising campaigns.

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49.

Kiss & sell : writing for advertising

Sawyer, Robert.

Format:

Books

Publication Date

2005

Excerpt:

Kiss & sell : writing for advertising / Sawyer, Robert.

Available: Copies:

50.

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

Jaffe, Joseph, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html

Format:

Books

Publication Date

2005

Excerpt:

Advertising -- Technological innovations.

Available: Copies:

51.

Art and advertising

Gibbons, Joan.

Table of contents
Contributor biographical information
Publisher description

Format:

Books

Publication Date

2005

Excerpt:

Art and advertising / Gibbons, Joan.

Available: Copies:

52.

Marketing to moviegoers : a handbook of strategies used by major studios and independents

Marich, Robert.

Format:

Books

Publication Date

2005

Excerpt:

plan - including creating advertising materials, buying advertising for multimedia campaigns, mounting

Available: Copies:

53.

Epica book 18 : Europe's best advertising.

Format:

Books

Publication Date

2005

Excerpt:

Advertising campaigns -- Awards -- Europe.

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54.

The golden age of advertising-- the 50s

Heimann, Jim, 1948-

Format:

Books

Publication Date

2005

Excerpt:

The golden age of advertising-- the 50s / Heimann, Jim, 1948-

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55.

Grapevine : the new art of word-of-mouth marketing

Balter, Dave.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-d.html

Format:

Books

Publication Date

2005

Excerpt:

Word-of-mouth advertising.

Available: Copies:

56.

Advertising campaign strategy : a guide to marketing communication plans

Parente, Donald.

Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003105039.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-d.html

Format:

Books

Publication Date

2004

Excerpt:

Advertising campaign strategy : a guide to marketing communication plans / Parente, Donald.

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57.

Advertising campaign strategy

Parente, Donald

Format:

Books

Publication Date

2004

Excerpt:

Advertising campaign strategy Parente, Donald

Available: Copies:

58.

Effective advertising : understanding when, how, and why advertising works

Tellis, Gerard J., 1950-

SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Effective advertising : understanding when, how, and why advertising works / Tellis, Gerard J

Available: Copies:

59.

Epica. Book 17, Europe's best advertisting

Rawlins, Andrew. editor.

Format:

Books

Publication Date

2004

Excerpt:

Advertising campaigns -- Awards -- Europe.

Available: Copies:

60.

Brand failures : the truth about the 100 biggest branding mistakes of all time

Haig, Matt.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html
Inhaltsverzeichnis Brand failures

Format:

Books

Publication Date

2003

Excerpt:

-million dollar advertising campaigns only to sink without trace. He also looks at acknowledged brand mistakes

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