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1.

Cover image for Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

by

Oosthuizen, Chrisli.

Format:

Manuscript

Publication Date

2011

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

2.

Cover image for Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

by

Roriston, Delia.

Format:

Manuscript

Publication Date

2011

Excerpt:

Consumers -- Research.

Available: Copies:

3.

Cover image for From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworths

From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworths

From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworths

by

Stear, Erin.

Format:

Manuscript

Publication Date

2011

Excerpt:

Consumers -- Research.

Available: Copies:

4.

Cover image for The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

by

Minnaar, Ninette.

Format:

Manuscript

Publication Date

2011

Excerpt:

consumers : a content analysis / Minnaar, Ninette.

Available: Copies:

5.

Cover image for What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

by

Almendro, Jennifer.

Format:

Manuscript

Publication Date

2011

Excerpt:

Consumers -- Research.

Available: Copies:

6.

Cover image for A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.

A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.

A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.

by

Dawson, Candice Kim.

Format:

Manuscript

Publication Date

2011

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

7.

Cover image for Is reality TV challenging and shifting our perceptions and understanding of reality?

Is reality TV challenging and shifting our perceptions and understanding of reality?

Is reality TV challenging and shifting our perceptions and understanding of reality?

by

Ramiah, Nershini.

Format:

Manuscript

Publication Date

2011

Excerpt:

Consumers -- Research.

Available: Copies:

8.

Cover image for Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

by

Bearden, William O., 1945-. Handbook of marketing scales.

Format:

Books

Publication Date

2011

Excerpt:

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

Available: Copies:

9.

Cover image for Generation Y in consumer and labour markets

Generation Y in consumer and labour markets

by

Parment, Anders, 1972-

Format:

Books

Publication Date

2011

Excerpt:

Generation Y in consumer and labour markets / Parment, Anders, 1972-

Available: Copies:

10.

Cover image for Consumer behaviour

Consumer behaviour

by

Schiffman, Leon G.

Format:

Books

Publication Date

2011

Excerpt:

Consumer behaviour / Schiffman, Leon G.

Available: Copies:

11.

Cover image for Consumer behavior

Consumer behavior

by

Schiffman, Leon G.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Consumer research.

Available: Copies:

12.

Cover image for Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

by

Khumalo, Philani.

Format:

Manuscript

Publication Date

2010

Excerpt:

Marketing research.

Available: Copies:

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Schiffman, Leon G.

(13)

Kanuk, Leslie Lazar.

(9)

Independent Institute of Education. Vega School

(6)

(5)

Belk, Russell W.

(3)

Blackwell, Roger D.

(2)

(2)

Engel, James F.

(2)

Independent Institute of Education. Vega School.

(2)

Miniard, Paul W.

(2)

Raaij, W. Fred van.

(2)

Wisenblit, Joseph.

(2)

Worcester, Robert M.

(2)

Ahluwalia, Rohini, 1966-

(1)

Alexander, Jim, 1950-

(1)

Almendro, Jennifer.

(1)

Anderson, Kristin, 1962- Delivering knock your socks off service.

(1)

Antonides, Gerrit, 1951-

(1)

Arnould, Eric J., éditeur intellectuel.

(1)

(1)

Bearden, William O., 1945-. Handbook of marketing scales.

(1)

Beckley, Jacqueline H.

(1)

Belk, Russell W., author.

(1)

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British Broadcasting Corporation.

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CAM Foundation.

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Close, Angeline, editor.

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Conference on Consumer Culture Theory (2006 : Notre Dame University)

(1)

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Crockett, David, éditeur intellectuel.

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(1)

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De Kock, Kaitlin.

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(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

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(1)

Evans, Martin (Martin J.)

(1)

Fischer, Eileen, 1959- author.

(1)

Fitchett, James, editor of compilation.

(1)

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(1)

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Friedman, Jessica.

(1)

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(1)

(1)

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Hill, Nigel, 1952-

(1)

Houston, Michael J.

(1)

Huffman, Cynthia.

(1)

Independent Institute of Education. Vega School of Brand Leadership.

(1)

Institute of Marketing.

(1)

Kelly, Sean, 1960-

(1)

Kennard, Catherine.

(1)

Khumalo, Philani.

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Kodisang, Lebogang.

(1)

Kozinets, Robert V., 1964- author.

(1)

Krishna, Aradhna.

(1)

Lazzarus, David.

(1)

Liebenberg, Gia.

(1)

Lindström, Martin, 1970-

(1)

(1)

Loken, Barbara.

(1)

Lopetcharat, Kannapon.

(1)

Luce, Mary Frances, 1967-

(1)

Makhafola, Kelebogile.

(1)

Market Research Society.

(1)

Mbatha, Lethukuthula Ayanda.

(1)

Mbatha, Malandiswa.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

Mujeer, A. Qasim.

(1)

Munyuki, Karabo.

(1)

Naidoo, Marisha.

(1)

Netemeyer, Richard G., 1956-

(1)

Ngobeni, Lesego.

(1)

Oosthuizen, Chrisli.

(1)

Orton, Lesley John

(1)

Paredes, Maria Dulce.

(1)

Parment, Anders, 1972-

(1)

Pasiya, Malwande.

(1)

(1)

Performance Research Associates.

(1)

Popcorn, Faith.

(1)

Pougnet, Jacqueline.

(1)

Ramiah, Nershini.

(1)

(1)

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(1)

(1)

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(1)

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(1)

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(1)

Schiffman, Leon G. (DE-588)154336181

(1)

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(1)

Schweidel, David A., 1981-

(1)

Seybold, Patricia B.

(1)

Shargey, Hayley Jade.

(1)

Sherry, John F.

(1)

Sponder, Marshall.

(1)

(1)

Stevens, Robert E., 1942-

(1)

Stevens, Robert E., 1942- Market analysis.

(1)

Stone, Merlin, 1948-

(1)

(1)

Taylor, Kimberley

(1)

Thompson, Craig J., éditeur intellectuel.

(1)

Underhill, Paco.

(1)

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(1)

(1)

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(1)

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(1)

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(1)

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Publication Date

Subject

Consumer behavior.

(43)

Marketing research.

(30)

Motivation research (Marketing)

(23)

Consumers -- Research.

(19)

Consumers -- Research -- South Africa.

(8)

(8)

(7)

Marketing research -- South Africa.

(7)

Branding (Marketing)

(5)

Consumers' preferences.

(4)

Communication in marketing.

(3)

Consumer behavior -- Research.

(3)

Consumers -- South Africa.

(3)

Internet marketing.

(3)

Verbraucherverhalten.

(3)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand perception -- Research -- South Africa

(2)

Branding (Marketing) -- South Africa.

(2)

Consumer behaviour.

(2)

Consumers -- Examinations, questions, etc.

(2)

Consumers -- Research -- Methodology.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Customer relations.

(2)

Marketing -- South Africa.

(2)

Motivation research (Marketing) -- Examinations, questions, etc.

(2)

Public Relations.

(2)

Reality television programs.

(2)

Social media -- South Africa.

(2)

(2)

(2)

Women consumers.

(2)

(2)

Young consumers.

(2)

Advertising -- Cosmetics.

(1)

Advertising -- Research

(1)

Advertising and children -- United States.

(1)

Advertising and children.

(1)

Advertising as Topic.

(1)

Automobiles -- Marketing.

(1)

Beauty culture -- South Africa.

(1)

Bernays, Edward L., 1891-1995.

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand building -- Research -- South Africa

(1)

Brand choice -- Research.

(1)

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

(1)

Brand name products -- Management.

(1)

Brand name products -- Marketing -- Management.

(1)

Brand name products -- Research.

(1)

Brand name products.

(1)

Brand sensory marketing -- Research

(1)

Child consumers -- United States.

(1)

Child consumers.

(1)

Children with social disabilities.

(1)

Choice Behavior.

(1)

Consommateurs -- Préférences.

(1)

(1)

Consumentengedrag.

(1)

Consumer Behavior.

(1)

Consumer Participation.

(1)

Consumer behavior -- Africa, Southern.

(1)

Consumer behavior -- Case studies.

(1)

Consumer behavior -- Congresses.

(1)

Consumer behavior -- Europe.

(1)

Consumer behavior -- South Africa.

(1)

Consumer behaviour

(1)

Consumer profiling.

(1)

Consumer protection -- South Africa.

(1)

Consumer research.

(1)

Consumer satisfaction -- Evaluation.

(1)

Consumer satisfaction.

(1)

Consumers -- Attitudes.

(1)

Consumers -- Psychology.

(1)

Consumers -- Reseach.

(1)

Consumers -- Research -- Data processing.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers -- South Africa -- Durban -- Research.

(1)

Consumers' preferences -- Econometric models.

(1)

Consumers' preferences -- South Africa.

(1)

Consumers, Black -- South Africa.

(1)

Consumers, Black.

(1)

Consumption (Economics)

(1)

Consumption (Economics) -- Europe.

(1)

Consumption (Economics) -- Psychological aspects.

(1)

Consumption (Economics) -- Social aspects -- Congresses.

(1)

Cosmetics industry -- South Africa.

(1)

Culture -- Economic aspects.

(1)

Customer loyalty.

(1)

Customer relations -- Management.

(1)

Customer services.

(1)

Database marketing.

(1)

Dichter, Ernest, 1907-1991.

(1)

(1)

Education -- Research.

(1)

Electronic commerce -- Psychological aspects.

(1)

Emotionale Produktdifferenzierung.

(1)

(1)

Fashion merchandising -- South Africa.

(1)

Fashion merchandising.

(1)

Freud, Sigmund, 1856-1939.

(1)

Generation Y -- Economic conditions.

(1)

Generation Y -- Employment.

(1)

Gestion par objectifs.

(1)

Green marketing.

(1)

(1)

Internet marketing -- Social aspects.

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

Konsumentenverhalten.

(1)

(1)

(1)

(1)

Marketing -- Psychological aspects.

(1)

Marketing -- Research.

(1)

Marketing -- Sex differences.

(1)

Marketing -- Social aspects.

(1)

Marketing research -- Europe.

(1)

Marketing research -- Methodology.

(1)

Marketing research -- South Africa -- Cape Town.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Marketing research -- United States.

(1)

Marktpsychologie.

(1)

Motivation, Études de (Marketing)

(1)

(1)

Motivational research (Marketing)

(1)

(1)

Neuromarketing -- South Africa.

(1)

New products -- Psychological aspects.

(1)

(1)

Produits de marque -- Commercialisation.

(1)

Produits de marque.

(1)

Prévision économique.

(1)

Public relations & advertising.

(1)

Public relations -- History -- 20th century.

(1)

Qualitative research -- Methodology.

(1)

Qualitative research.

(1)

Risk-taking (Psychology)

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Senses and sensation.

(1)

(1)

(1)

Students as consumers -- South Africa.

(1)

Target marketing.

(1)

Teenage consumers -- South Africa -- Durban.

(1)

Teenage consumers.

(1)

Television advertising -- South Africa.

(1)

Tourism -- South Africa -- Johannesburg.

(1)

(1)

Women consumers -- South Africa -- Cape Town.

(1)

Young adult consumers.

(1)

Young consumers -- South Africa.

(1)

Young women -- South Africa.

(1)

comportement du consommateur -- recherche scientifique.

(1)

consommateur -- recherche scientifique.

(1)

marketing -- recherche scientifique.

(1)

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