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49.

Cover image for Perfect PR

by

Maitland, Iain.

Format:

Books

Publication Date

1999

Excerpt:

Publicity.

Available: Copies:

50.

Cover image for Campaign strategies and message design : a practitioner's guide from start to finish

Campaign strategies and message design : a practitioner's guide from start to finish

by

Moffitt, Mary Anne, 1944-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018456690&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1999

Excerpt:

Publicity.

Available: Copies:

51.

Cover image for Under the radar : talking to today's cynical consumer

Under the radar : talking to today's cynical consumer

by

Bond, Jonathan, 1957-

Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar

Format:

Books

Publication Date

1998

Excerpt:

Agences de publicité -- États-Unis.

Available: Copies:

52.

Cover image for Visual persuasion : the role of images in advertising

Visual persuasion : the role of images in advertising

by

Messaris, Paul.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540105&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-d.html

Format:

Books

Publication Date

1997

Excerpt:

Publicité -- Aspect psychologique.

Available: Copies:

53.

Cover image for Fundamentals of copy & layout

Fundamentals of copy & layout

by

Book, Albert C.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96036297.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96036297.html

Format:

Books

Publication Date

1997

Excerpt:

Publicité -- Mise en pages et typographie.

Available: Copies:

54.

Cover image for International advertising : communicating across cultures

International advertising : communicating across cultures

International advertising : communicating across cultures

by

Mueller, Barbara, 1958-

Format:

Books

Publication Date

1996

Excerpt:

Publicité internationale.

Available: Copies:

55.

Cover image for A smile in the mind : witty thinking in graphic design

A smile in the mind : witty thinking in graphic design

by

McAlhone, Beryl (Design writer)

Format:

Books

Publication Date

1996

Excerpt:

Humour dans la publicité

Available: Copies:

56.

Cover image for The sponsored life : ads, TV, and American culture

The sponsored life : ads, TV, and American culture

by

Savan, Leslie.

Format:

Books

Publication Date

1994

Excerpt:

publicité (commerce) -- télévision -- vie culturelle -- Etats-Unis -- 20e s. (fin)

Available: Copies:

57.

Cover image for Contemporary advertising

Contemporary advertising

Contemporary advertising

by

Bovée, Courtland L.

Format:

Books

Publication Date

1992

Excerpt:

Publicité.

Available: Copies:

58.

Managing brand equity : capitalizing on the value of a brand name

by

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html

Format:

Books

Publication Date

1991

Excerpt:

Positionnement (Publicité)

Available: Copies:

59.

Cover image for Marketing the school

Marketing the school

Marketing the school

by

Marland, Michael.

Format:

Books

Publication Date

1991

Excerpt:

School publicity.

Available: Copies:

60.

Cover image for Public communication campaigns

Public communication campaigns

by

Atkin, Charles K.

Format:

Books

Publication Date

1989

Excerpt:

Government publicity -- United States.

Available: Copies:

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Baverstock, Alison.

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(2)

Hendrix, Jerry A.

(2)

Rice, Ronald E.

(2)

Smith, Ronald D., 1948-

(2)

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(1)

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(1)

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(1)

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(1)

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Brierley, Sean, 1966-

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Brott, Armin A.

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Byrne, Judith, 1945- How to talk to the media.

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Lucas, Gavin, 1975-

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Macklin, M. Carole.

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Maitland, Iain.

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Mathis, Mark, 1961-

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McAlhone, Beryl (Design writer)

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McNair, Brian, 1959-

(1)

Messaris, Paul.

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Millward Brown (Firm)

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Moriarty, Sandra E. (Sandra Ernst)

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Mueller, Barbara, 1958-

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(2)

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(2)

(2)

(2)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

Advertising -- United States.

(1)

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(1)

Advertising agencies.

(1)

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(1)

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(1)

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(1)

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(1)

(1)

Années soixante (Vingtième siècle)

(1)

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(1)

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(1)

(1)

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(1)

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(1)

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(1)

Biens incorporels -- États-Unis -- Gestion.

(1)

(1)

(1)

Brand name products -- Valuation -- Management.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

Campagnes publicitaires -- États-Unis.

(1)

Campagnes publicitaires.

(1)

(1)

Career development.

(1)

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(1)

Child consumers -- United States.

(1)

Child consumers.

(1)

College publicity.

(1)

(1)

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(1)

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(1)

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(1)

(1)

Communication dans l'entreprise.

(1)

Communication de masse.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

Creative ability in business.

(1)

(1)

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(1)

Direct marketing.

(1)

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(1)

Display of merchandise.

(1)

(1)

(1)

Enfants consommateurs -- États-Unis.

(1)

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(1)

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(1)

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(1)

Export marketing.

(1)

Expression écrite.

(1)

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(1)

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(1)

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(1)

(1)

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(1)

Government publicity -- Public opinion.

(1)

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(1)

Graphic design (Typography)

(1)

(1)

Human information processing -- Research.

(1)

Humor (grappigheden)

(1)

Humour dans la publicité

(1)

Humour par l'image.

(1)

Industrial publicity.

(1)

Información pública.

(1)

Information, Traitement de l', chez l'homme - Recherche.

(1)

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(1)

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(1)

Intangible property -- Valuation -- Management.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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Legitimacy of governments.

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Lettres d'informations.

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Mass media and business -- South Africa.

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Message publicitaire.

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Nineteen sixties.

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Politik och massmedia.

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Press releases -- Authorship.

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Press releases.

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Privacy, Right of -- Political aspects.

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Privacy, Right of.

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Product Line Management -- economics.

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Produits de marque -- États-Unis -- Gestion.

(1)

Produits de marque -- États-Unis.

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