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49. 
Cover image for Marketing research : tools & techniques
Marketing research : tools & techniques
by 
Bradley, Nigel, 1958-
Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
Marketing research : tools & techniques / Bradley, Nigel, 1958-
Available: Copies:
50. 
Cover image for Advertising in the news : paid-for content and the South African print media
Advertising in the news : paid-for content and the South African print media
Advertising in the news : paid-for content and the South African print media
by 
Hadland, Adrian.
http://www.hsrcpress.co.za
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Human Sciences Research Council. Society, Culture and Identity Research Programme.
Available: Copies:
51. 
Cover image for Introduction to marketing
Introduction to marketing
by 
Lamb, Charles W.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions
Available: Copies:
52. 
Cover image for Creating a winning E-business
Creating a winning E-business
by 
Napier, H. Albert, 1944-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2006
Excerpt: 
) -- Public relations -- Advertising -- Other promotion tools -- Chapter summary -- Checklist -- Key terms
Available: Copies:
53. 
Cover image for Advertising campaign strategy : a guide to marketing communication plans
Advertising campaign strategy : a guide to marketing communication plans
Advertising campaign strategy : a guide to marketing communication plans
by 
Parente, Donald.
Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising campaign strategy : a guide to marketing communication plans / Parente, Donald.
Available: Copies:
54. 
Cover image for Tourism Marketing for cities and towns : using branding and events to attract tourism
Tourism Marketing for cities and towns : using branding and events to attract tourism
by 
Kolb, Bonita M.
Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005022585.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and
Available: Copies:
55. 
Cover image for Handbook of qualitative research methods in marketing
Handbook of qualitative research methods in marketing
Handbook of qualitative research methods in marketing
by 
Belk, Russell W.
Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006004283.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Handbook of qualitative research methods in marketing / Belk, Russell W.
Available: Copies:
56. 
Cover image for Qualitative research methods in the social sciences
Qualitative research methods in the social sciences
Qualitative research methods in the social sciences
by 
McIlwain, Charlton D. 1971-
Format: 
Video disc
Publication Date 
2006
Excerpt: 
Qualitative research methods in the social sciences McIlwain, Charlton D. 1971-
Available: Copies:
57. 
Cover image for Advertising, promotion, and new media
Advertising, promotion, and new media
by 
Stafford, Marla R., 1960-
Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004004069.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising, promotion, and new media / Stafford, Marla R., 1960-
Available: Copies:
59. 
Cover image for Marketing across cultures
Marketing across cultures
Marketing across cultures
by 
Usunier, Jean-Claude.
Format: 
Books
Publication Date 
2005
Excerpt: 
marketing environments worldwide -- 7. Cross-cultural market research -- 8. Intercultural marketing strategy
Available: Copies:
60. 
Cover image for Contemporary marketing 2005
Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
-and-mortar marketers -- 6. Relationship marketing and customer relationship management (CRM) -- 7. Marketing research
Available: Copies:
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Bowen, John (John T.), 1948-
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