exclusively for this book by Millward Brown, one of the largest business research institutions in the world

-cultural consumer behaviour -- 5. Local consumers and the globalization of consumption -- 6. The convergence of

Consumers -- Research.

Marketing research -- United States.

Educational research : fundamentals for the consumer / McMillan, James H.

Consumer insight : how to use data and market research to get closer to your customer / Stone

Consumer behavior : a strategic approach / Assael, Henry.

Consumer behavior : in fashion / Solomon, Michael R.

Consumer behavior / Schiffman, Leon G.

Society for Research into Higher Education.

. Developing a global vision through marketing research -- 9. Emerging markets -- 10. Multinational market

Consumer behaviour : implications for marketing strategy / Neal, Cathy M.