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49. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
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by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
Communication in marketing -- South Africa.
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51. 
Cover image for Events management : a developmental and managerial approach
by 
Tassiopoulos, Dimitri.
Format: 
Books
Publication Date 
2010
Excerpt: 
; Sustainability & Events Design; Catering Management Design for Events; Events Marketing & Communication Strategy
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by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
Integrated marketing communications in advertising and promotion / Shimp, Terence A.
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by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2010
Excerpt: 
Communication in marketing.
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by 
Pelsmacker, Patrick de, 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
Communication in marketing -- Europe.
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55. 
Cover image for Public relations cases : international perspectives
by 
Moss, Danny, 1954-
Format: 
Books
Publication Date 
2010
Excerpt: 
: on the intra-organizational challenges in the implementation of integrated communication -- Coca
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by 
Podnar, Klement.
Format: 
Books
Publication Date 
2010
Excerpt: 
Contemplating corporate marketing, identity and communication / Podnar, Klement.
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57. 
Cover image for Putting the public back in public relations : how social media is reinventing the aging business of PR
by 
Solis, Brian.
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
Putting the public back in public relations : how social media is reinventing the aging business of
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58. 
Cover image for Sport club management
by 
Robinson, Matthew J.
Format: 
Books
Publication Date 
2010
Excerpt: 
to meet their unique management, marketing, retention, communication, and administrative needs. The
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59. 
Cover image for Advertising and promotion : in integrated marketing communications
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising and promotion : in integrated marketing communications / Hackley, Christopher E.
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by 
Donovan, Rob, 1944-
Format: 
Books
Publication Date 
2010
Excerpt: 
Principles and practice of social marketing : an international perspective / Donovan, Rob, 1944-
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