.Strategy, policy and direction -- Introduction -- Core foundation and generic strategies -- The development

cultural distance and international strategy: navigating the assumptions of cross-cultural research / Alain

Digital marketing : strategy, implementation and practice / Chaffey, Dave, 1963-

strategy and execution -- 10. Media and contact strategy -- 11. Media choices: evaluating media options

-- Sponsorship -- Sport development (and sport for development, development through sport) -- Sport funding and

employee development needs -- Best approaches to developing employees -- Coaching as a development strategy

organisation? ; Strategy, structure and systems ; Strategy ; Rational strategy ; Emergent strategies ; Vision

Development -- Pt. 3: The Marketing Mix Principle -- 8. Developing Products and Brands -- 9. Price Decisions

organizational buyer behaviour and marketing strategy -- Markets and customers : market boundaries; target

Green growth, green profit : how green transformation boosts business / Roland Berger Strategy

Management: External and Internal Analysis -- 9. Crafting Strategy -- 10. Strategy Execution and Control

Competitive strategy / Maritan, Catherine A.